"Defining Target Markets Via Consumer Attitudes and Life Styles" Applied Marketing Research Contest Paper, 1972 Proceedings of the American Marketing Association (Refereed)
"A New Product Model for Direct Mail Promotion" 1977 Southern Marketing Association Proceedings (Refereed)
"Third -Party Consumer Information Systems: The Case of Restaurants" Journal of Retailing, Volume 54, no. 4, Winter 1978, with Marvin Jolson (Refereed)
"The CPA and Advertising" The Louisiana CPA, Fall 1978 with James Benjamin
"A Model for Improving the Teaching Effectiveness of Marketing Professors" 1979 Proceedings of the Academy of Marketing Science, Ed. by Howard Gitlow (Refereed)
"Direct Marketing- An Underdeveloped Marketing Frontier " 1979 Proceedings of the Academy of Marketing Science , Ed. by Howard Gitlow (refereed)
"A Service Elimination Model for the Health Care Sector " American Marketing Association Proceedings 1979 with Philip Cooper and William Kehoe (Refereed)
"Teletext in the Public Interest: The Case of New Consumer Information Services" with Al Tedesco, Institute of the Future, June 1979 (Invited)
"A Process for Developing New Health Care Services " Health Care Management Review Spring 1980 (Refereed-14000 circulation) with Philip Cooper
Chapter 22, " A Process for Developing New Health Care Services " With Philip Cooper reprinted in Health Care Marketing: Issues and Trends Ed. by Philip Cooper, Germantown, MD: Aspen Corp 1979
"Salesperson Motivation and Performance, " 1980 Proceedings Southeast American Institute for Decision Sciences (Refereed)
"Personal Inducement of Industrial Buyers" Industrial Marketing Management with William Dempsey and Richard Plank . Vol 9 ,1980 (Refereed)
"Identifying Market Segments for Spectator Sports" 1980 Proceedings Southern Marketing Association with Marvin Jolson and Susan Thomas (Refereed)
"Two-Way TV as a New Product Research Tool" Business Horizons May 1981 (Refereed)
"Development and Marketing of New Products : A Research Progress Report" Journal of Business Research , Fall 1982 with Merle Crawford (Refereed)
"Systematic Life Styles for New Product Segmentation" Journal of the Academy of Marketing Science, Fall 1982, Vol. 10 No. 4 (Refereed)
"How Effective are Companies' New Products as Strategic Weapons" Journal of Business Strategy, with Richard Hise and Peter Gillet, 1985 (Refereed).
Chapter in William D. Guth, editor, Handbook of Business Strategy, on "New Products as Strategic Weapons" a reprint of the above article for the 1985-86 Yearbook published by Warren, Gorham and Lamont, Inc. 1985.
"The Effects of Firm Size and Age on Corporate Culture as Experienced by Innovators in High Tech Marketing Firms. Gerald Hills, Raymond La Forge and Beverly Parker, Research at the Marketing/Entrepreneurship Interface. November, 1988. Sponsored by the AMA Entrepreneurial Section (Refereed)
"Do Large Firms Have a More Innovative Quality of Life: The Effects of Firm Size on Culture and New Product Success." In Quality of Life/ Marketing Proceedings. December, 1989 (Refereed)
"Does Package Color Really Indicate a Product's Image?" SFSU Business Journal. Spring,1990 (Refereed)
"Improving the Management of New Product Development" SFSU Business Journal. Fall, 1990. With Michael Albert. (Refereed)
"Improving New Product Development", Western Academy of Management, Winter, with Michael Albert 1991.(Refereed)
OTHER PUBLICATIONS IN SCHOLARLY JOURNALS
Book review of New Products Management by Merle Crawford for the Journal of the Academy of Marketing Science, Winter, 1988
UNPUBLISHED
WORKS
New Product Development Cases, Textbook 1984 used in classes
Readings in Strategic Marketing Management-Textbook 1986 used in classes
Strategic Marketing Management-Readings, Cases and Exercises, 1990, 522 pages. This textbook draft is used in MKTG 860.
"How to Write and Present Professional Papers and Reports" with M. Markel, 1987
Manuscript reviewer for Prentice Hall, Irwin and others
