Back to Mktg 888 Homepage

PRODUCT DEVELOPMENT AND PRODUCT MANAGEMENT PROPOSAL DATE: ____

PRESENTATION EVALUATION ( ORAL AND WRITTEN ) Rev 1/97

TEAM: _______ ________ ________ _______ ______ SUBJECT:______________

E = EXCELLENT VG= VERY GOOD AA=ABOVE AVERAGE A= AVERAGE BA=BELOW AV P=P00R

___ EXECUTIVE SUMMARY: __COMPLETE, __RISKS & REWARDS, PROFITABILITY

___ INTRODUCTION: __BACKGROUND; __PURPOSE OF REPORT; __ PRODUCT

___ INDUSTRY/ MARKET ANALYSIS: __COMPETITORS, __MARKET GROWTH & SIZE, __SHARES, __STRENGTHS, WEAKNESSES,

___ CUSTOMER ANALYSIS / TARGET MARKET :__DEMOGRAPHY,__LIFE STYLES, __NEEDS,

__UNMET NEEDS, __PURCHASING PATTERNS, __MOTIVATIONS

___ PRODUCT ANALYSIS: __CHARACTERISTICS, __FUNCTIONS, __USES, __COMPARISONS, __RELATIVE QUALITY, __KEY FACTORS FOR PRODUCT SUCCESS

___ POSITIONING : CONCEPT DEVELOPMENT,__UNIQUE BENEFIT,__SUSTAINABLE COMPETITIVE ADVANTAGE, COMPARISON WITH COMPETITION

___ MARKETING RESEARCH PLANS: ___OBJECTIVES; ___ SUFFICIENCY

___ MARKETING INTRODUCTION PLAN: ___MARKETING APPEALS & STRATEGY, ___PRICING, ___SALES TACTICS; ___ ADVERTISING & PROMOTION; ___ SERVICE AND WARRANTY POLICIES; ___ STRENGTHS, WEAKNESSES, OPPORTUNITY & THREAT ANALYSIS.

___ DESIGN & DEVELOPMENT PLANS: __TASK SCHEDULE; ___ REQUIREMENTS

___ MANUFACTURING & OPERATIONS PLAN: ___GEOGRAPHICAL LOCATION; ___FACILITIES; ___ LOGISTICS

___ BUSINESS AND FIN ANALYSIS:__ECONOMIC ASSUMPTIONS,__FORECASTS,__CASH FLOW, __BREAK-EVEN , __INCOME STATEMENT, __FINANCIAL RATIOS,__RISKS & PROBLEMS

___ PERT/ PLANNING DOCUMENTS

___ REPORT IMPRESSIONS: PROFESSIONAL, ORGANIZED, INVITING, ENDNOTES, ERROR FREE

___ CONTENT: INFORMATIVE, THOROUGH, LOGICALLY RIGOROUS, INTUITIVELY VALID, CREATIVE

___ COMMUNICATION: STYLE, IMPACT, INTERESTING, BELIEVABLE, FOCUSED, GRAPHICS

___ ORAL PRESENTATION: __PROFESSIONAL, __MANAGED TIME, __VISUAL AIDS,__EFFECTIVE

___________________________________________________________________________________

___ GRADE [___ ORAL GRADE ____ WRITTEN GRADE ]