Course Description: Prerequisite: MKTG 431, FIN 350. Project /focuses on encouraging creativity and developing new products.
Staffing Classification C5 which permits a maximum of 20 undergraduates.
Effective date Fall 1995
Course Objectives To learn how to create new products.
Team projects -Prospectus: This is the prospectus for a new product and will be presented orally and in writing at the end of the term.
-Workshops: This is a major on-going activity of this course.
Individual Activities -Famous Inventions: Summarize the story of some famous invention. Look for an important principle to share with the class. Make the principle very clear.(10Minutes,2 pages ) Include a complete bibliography of your source.
Prerequisite Knowledge: MKTG 431, FIN 350.
Teaching Methods and Materials This course will be taught as a series of workshops.