Marketing Success Discussion
Objective
To get exposure to issues in marketing not adequately covered in the
text and get practice in communicating in a group setting.
Assignment
Lead the class in discussion of an article about successful marketing.
This is a one person assignment. If necessary we may pair up.
Format
Maximum of one page, typed, double spaced.
Put your name, the title and the bibliographic information about the article, at the top
There should be three sections.
- The first should be Major Thesis and should state the major conclusion of the article.
- The second part is Major Points. You should briefly state the major three supportive points the author presents.
- The third part is Issues for Discussion. Give three questions that this article brings up for you. Your instructor will suggest one or more of these for class discussion which you will lead. He will also participate in the discussion.