Mktg 787 Marketing Successes
Background
You need to know how to continue your learning about marketing after
this course is over. Textbooks use many articles that cover research and
practices in marketing. The same resources are available to you and you
should be aware of them as a source for further learning when problems
arise in your jobs.
Assignment
Select a success story in marketing. It is preferable (but not necessary)
for you to select an article related to the topic of the day and one dealing
with some aspect of multinational marketing.
Write a one page summary of the objectives and major conclusions
of the article. Discuss its relevance to the practice and value of marketing.
Staple the article to your summary. Be prepared to share this with the
class in a 10 minute sharing with the class during. Give me a copy
of this when you share it with the class.
To avoid confusion with other submitted papers please use the heading:
" Article Summary"
Give the source bibliographic information
Your name
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In-class Discussion of Student Questions
Class discussion of text and things you want to know
This is a class that requires a great deal of individual participation.
You are expected to have read the materials for that day before class and
be able to discuss the key terms and concepts given in each chapter.
You are asked to submit at least one typed question related to each chapter you read for this class. Indicate to which page the question applies if appropriate. ( Note that if there are two chapters, you must type two questions.) The question should relate to something you want more clarity about or more depth on. We will either break into groups for you to discuss the questions among yourselves or I'll select certain questions I will ask you to answer or I will answer it for the whole class. This will be done every class.
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Current Marketing Events & Web life Check-in
It is important to realize the pervasiveness and impact of marketing in our lives. This assignment asks you to raise your awareness of the presence of marketing in your life and to share it with the class. I want you to get exposure to the web, perhaps contact a news group of your choice such as news:biz.marketplace.international, do a literature search using CARL UnCover in our library. see the Stull surfing book and try http://www.library.sfsu.edu/EResource/EResource.html then on the prompt type telnet sf.carl.calstate.edu. or try http://www.census.gov Do these early.
Rev. 1/97