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B.A. APPLIED MARKETING COMPANY (1971-Present)
President of a firm involved in applied marketing studies, marketing
research. Specialize in new product development research and planning
and in ad testing.
MALCO PLASTICS COMPANY (1969-70)
Product Sales Manager for industrial data systems. Responsible
for marketing, sales, and research effort for industrial products; consistently
surpassed monthly sales quota by 20% or more.
THE PILLSBURY COMPANY (1966-69)
New Product Researcher. Defined marketing issues; initiated, analyzed,
and presented research and recommendations. Primary responsibility for
creating new product ideas and conducting new product marketing research
for refrigerated products.
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