Professor, Marketing Department, San Francisco State University, 2003 - present.

Chair, Marketing Department, San Francisco State University, 2003 - 2005.

Associate Professor, San Francisco State University, 1996-2003.

Assistant Professor, University of Maryland at College Park, 1990-1996. 

Visiting Professor, Seoul School of Integrated Sciences and Technologies (aSSIST), 2002 - present. 

Visiting Professor, Joko Executive Education, Helsinki School of Economics, 2005 - present. 

Visiting Professor, Indian School of Business, Hyderabad, 2006. 

Education: Ph.D., University of California, Berkeley, 1990. 

Member: American Marketing Association. 

Corporate experience with two computer companies in Bombay, India. 

Publications

Testing Interaction Effects of the Dimensions of Market Orientation on Marketing Program Creativity, Journal of Business Research, forthcoming (with Subin Im and Mahmood Hussain).

Slow Progress of FasTrak : Usage Analysis of an Electronic Toll Collection System, Transportation Journal, 46 (1), Winter 2007, 51 - 61 (with Hector Bedolla and Ramesh Bollapragada).

Strategic Opportunities at the Intersection of Globalization, Technology and Lifestyles, Handbook of Business Strategy, Emerald Group Publishing, 2006 (with Jakki Mohr and Stan Slater).

Marketing High-Technology Products and Innovations, Second Edition, Pearson Prentice Hall: Upper Saddle River, New Jersey, 2005 (with Jakki Mohr and Stan Slater).

Are we ready?The state of wireless e-business in the USA, Information Systems and e-Business Management, 2 (4), October 2004, 293-307 (with Kira Lopperi).

Horizontal Strategic Alliance Performance in Technologically Uncertain Environments: Are Trust and Commitment Enough? Journal of Business Research, 57, 2004, 951-956 (with Monica Perry and Robert E. Krapfel).

Improving Export Performance: The Case of the U.S. Wine Industry, Journal of Global Marketing, 17 (1), 2003, 45-65 (with Murray Silverman and Richard M. Castaldi)..

Managing The Paradox of Inter-firm Learning: The Role of Governance Mechanisms, Journal of Business and Industrial Marketing, 17 (4 ), 282-301, 2002 (with Jakki Mohr).

Increasing the Effectiveness of Export Assistance Programs: The Case of the California Environmental Technology Industry, Journal of Global Marketing, 15 (3/4), 2002, 173-192 (with Richard M. Castaldi and Murray Silverman).

Export Assistance Needs of U.S. Wineries, International Journal of Wine Marketing, 14 (1), 2002, 14-19 (with Richard M. Castaldi and Murray Silverman).

Measuring Users' Web Activity to Evaluate and Enhance Advertising Effectiveness, Journal of Advertising, Fall 2002, 31 (3), 97-106 (with Subodh Bhat and Michael Bevans).

Some Approaches to Complementary Product Strategy, Journal of Product Innovation Management, 15 (4), July 1998, 352-367. 

Impact of Strategic Alliances on Firm Valuation, Academy of Management Journal, 41 (1), February 1998, 27-41(with Somnath Das and P. K. Sen). 

The Strategic Salesforce, Marketing Management, 6 (2), Summer 1997 (with Bob Krapfel and Mike Pusateri). 

Switching Costs in Key Account Relationships, forthcoming, Journal of Personal Selling and Sales Management, 4, Fall 1997, 9-16 (with Bob Krapfel and Mike Pusateri). 

Some Antecedents of Global Strategic Alliance Formation, Journal of International Marketing, 5 (1), 1997, 31-50 (with Monica Perry). 

To Ally or Not to Ally? Either way, leverage you firm's market position with complementary product strategy, Marketing Management, 4 (2), 1995, 25-33 (with L. P. Bucklin). 

Some Antecedents of Exclusivity in Bilateral Interorganizational Relationships, Marketing Letters, 6 (1), 1995, 33-44. 

Organizing Successful Co-marketing Alliances, Journal of Marketing, April 1993, 32-46, (with L. P. Bucklin). 

The Co-Diffusion of Complementary Innovations: Supermarket Scanners and UPC Symbols , Journal of Product Innovation Management, 10 (2), 148-160,1993 (with L. P. Bucklin). 

Honors and Awards

Interview on local TV NBC11, 5/12/06.

Overall Professor of the Year Award, College of Business, San Francisco State University, 2004-2005.

Outstanding Paper Award for 2002 for the article, Managing The Paradox of Inter-firm Learning: The Role of Governance Mechanisms, Journal of Business and Industrial Marketing, 17 (4 ), 282-301, 2002 (with Jakki Mohr).

Voted Outstanding Professor by the MBA Association, College of Business and Management, University of Maryland, Spring 1995. 

Alpha Kappa Psi Foundation Award from the Journal of Marketing editorial board for significant contribution to the advancement of marketing practice made by the article, "Organizing Successful Co-Marketing Alliances," 1994. 

Allen Krowe Outstanding Teaching Award, College of Business and Management, University of Maryland, 1992. 

Doctoral Dissertation Competition Award, American Marketing Association, 1990. 

Outstanding Graduate Student Instructor, University of California at Berkeley, 1988-89.