MKTG 860.01
Strategic Marketing

Sanjit Sengupta

Student Evaluations of Teaching Effectiveness (Spring 1999)

 

Mean Response to 16 Questions = 1.37 (Scale 1=High 5=Low)

Number of Respondents = 25

Selected Anonymous Comments from Students

The most effective attributes of the instructor's teaching were:

"His seminar style of teaching. He encourages all students to participate and offer their opinions. He created an environment that fosters learning and free-thinking".

"MarkStrat is a good learning tool".

"His diligence, passion for teaching. Kind-minded style".

"Knowledge & willingness to explain in detail".

"Professor Sengupta is very knowledgeable about the course materials. He always tries his best to promote learning among students. He's very responsive to student's concerns and needs. He's also a very kind and easygoing professor".
 

The course could be improved by:

"Several minor assignments instead of one big assignment/project".

"Reduce the decision periods of MarkStrat".

"Let the students choose their own group for MarkStrat".

"Maybe more case study and analysis. Also some examples of how MNC or global organizations market in various countries".

Comments or suggestions? sengupta@sfsu.edu

Evaluations Page