MKTG 860 Strategic marketing

Sanjit Sengupta


Student Evaluations of Teaching Effectiveness (Spring 1997)


Overall Mean across 16 Questions = 1.37 (Scale 1=High 5=Low)

Number of respondents = 22

Selected Anonymous Student Comments

The most effective attributes of the instructor's teaching were:

"Marketing is excellent. Articles were informative and interesting, an excellent teaching tool.".

"The simulation was probably the most enjoyable aspect of the course. It was fun, informative and we all learned a lot. More than any textbook could teach us.".

"Dr. Sengupta has all the right qualities to relate and teach a diverse student body.".

"Good teaching style. Very friendly-includes/emphasizes class participation. Welcomes students during office hours.".

The course could be improved by:

"Shifting some of the chapters of the book to later in the semester. There was a lot of material covered in the first half, then we concentrated on other projects.".

"Bringing in some marketing professionals to guest lecture.".

"He should have shy students to speak out in class more.".


If you have comments or suggestions, email me at sengupta@sfsu.com