MKTG 865 Seminar in Marketing Management

Module: Strategic Marketing Issues in High-Technology Firms

Sanjit Sengupta


Student Evaluations of Teaching Effectiveness (Fall 1998)


 

Mean Response to 16 Questions = 1.45 (Scale 1=High 5=Low)

Number of Respondents = 11

Selected Anonymous Comments from Students

The most effective attributes of the instructor's teaching were:

"Excellent mastery of subject. Very approachable - students feel comfortable speaking in class and with professor".

"Voice and clarity of mission".

"His enthusiasm and promotion of class discussion".
 

The course could be improved by:

"Offering a full 15-week course in High-Tech Marketing".

"It should be a regular 15-week course. It is very relevant to the area in which we live, and is very important for marketing professionals to have exposure in this area".

"Explain what you want in the paper a little bit better".


If you have comments or suggestions, email me at sengupta@sfsu.edu