MKTG 865 Module on Business to Business Marketing

Sanjit Sengupta


Student Evaluations of Teaching Effectiveness (Fall 1996)


Mean Response to 16 Questions = 1.42 (Scale 1=High 5=Low)

Number of Respondents = 21

Selected Anonymous Comments from Students

The most effective attributes of the instructor's teaching were:

"Putting class notes on the web and notifying students of their availability. Using class discussion to get students' opinions prior to telling them what the answers are".

"Case studies were helpful. He discussed cases thoroughly".

"He was well prepared and organized. He also was very knowledgeable and encouraged constructive discussion".

The course could be improved by:

"Invite a guest speaker".

"Better contrast on the overheads, the yellow is a bit hard to read and the green blends in a bit".

"Extend this module to a full course".


If you have comments or suggestions, email me at sengupta@sfsu.edu