MKTG 649 Marketing Management

Sanjit Sengupta


Student Evaluations of Teaching Effectiveness (Fall 1996)


Overall Mean across 16 Questions = 1.14 (Scale 1=High 5=Low)

Number of respondents = 10

Selected Anonymous Student Comments

The most effective attributes of the instructor's teaching were:

"Well prepared, energetic".

"Most of the subject matter from the text, he brought alive with real-life examples. The MarkStrat game was good as well".

"The MarkStrat game was fun and made the learning easier".

The course could be improved by:

"Group work hindered by small class. Groups of two ineffective".

"Maybe go a little slower with regards to the concepts in the book and emphasize what is most important".

"Not concentrating on the book so much. Too many theories!"


If you have comments or suggestions, email me at sengupta@sfsu.com