Course Evaluation
Term: Spring 2011
Course: MKTG 860, Section 2 Strategic Marketing
Filtered On: MKTG, 860
Responses: 22 out of 25 (88.0%)
Surveys filled out: 22
| Question | Statistics | |
| The instructor defined the course objectives, learning activities, requirements and grading policies clearly in the syllabus. 1: Strongly Agree - 5: Strongly Disagree | Mean | 1.227 |
| The course was organized in a way that helped my learning. 1: Strongly Agree - 5: Strongly Disagree | Mean | 1.864 |
| The instructor created experiences that stimulated my learning. 1: Strongly Agree - 5: Strongly Disagree | Mean | 1.773 |
| The instructor provided helpful and timely feedback on my performance and progress throughout the semester. 1: Strongly Agree - 5: Strongly Disagree | Mean | 1.409 |
| The instructor was open to a variety of points of view. 1: Strongly Agree - 5: Strongly Disagree | Mean | 1.818 |
| When I consider the contribution to my learning, this instructor's teaching was: 1: Highly Effective - 5: Ineffective | Mean | 1.864 |
| My overall evaluation of this instructor 1: Excellent - 2: Good - 3: Average - 4: Substandard - 5: Poor | Mean | 1.636 |
| The most effective attributes (characteristics) of the instructor's teaching were: |
| Excellent teaching |
| very knowledgeable in both academic and real world applications. was able to easily tie real world and simple to grasp scenarios into the book work and theory. |
| His excitement |
| Exercises promote critical thinking and creativity. Prof. is extremely knowledgeable. |
| Very knowledgeable on the subject matter, easily approachable and fair. |
| Case studies that were discussed in class helped us learn a lot. |
| vast knowledge & experience |
| Very knowledgeable, organized and experienced in field of marketing (mine of information) |
| Enthusiastic about teaching and very knowledgable of the outside business world. Great teacher! |
| encouraging the participation in class |
| Dynamism, Ability to get class involved, Grading criteria |
| He is enthusiastic about his work which gets me excited! |
| Teacher used entertaining and intriguing case studies to develop students learning. |
| "learning by doing" - project and the memos |
| Those attributes of this instructor's teaching which I think should be improved are: |
| None. |
| nothing immediate springs to mind. very polished and well done. |
| He did not tell very many personal stories of him using the strategies taught successfully. |
| Instead of reading and discussing important points in class, I prefer the Professor talking about the subject. We would like to hear from him more experiences that he experienced and are not in the book. |
| more real world case analysis than text book theories |
| The workload was very heavy. Same class had a take home final last semester and this semester is closed book final. Very difficult when we have our group project at the end. Can't help but slack on the group project in order to study for the final. |
| n/a |
| I think he is pretty fair and square. |
| Change the book Do not give participation points |
| final exam is covers too much material and we don't know how he tests, because it's the first exam - too much weight put on a huge variable for the semester |
| Understand the industry which he uses as an example. He gave us a case study about beer industry which he actually did know much. Update his information. He uses case dated of 1994 for us to practice, which is out of date. |
| The course could be improved by: |
| Showing more video case study examples. |
| i particularly enjoyed the half book lecture/half article/case study classes. i found them much more lively and it really made things clear to see the different practices in action. furthermore, it served to break up the monotony of book lecture. |
| More quizzes and/or tests to understand testing style prior to a cumultive final exam. |
| studying marketing leaders' campaigns in details. |
| I think it would be helpful to do chapter outlines of key points |
| Take home final or case study. |
| The professor should give more precise final exam outline to students. |
| More knowledge on the new technology like social media and other digital marketing tools would be interesting. |
| Please use more case studies and articles for learning purposes. |
| either adding a midterm, or having weekly exams |
| The teacher should open his mind to students' ideas which may be different from his. |