Course Evaluation

Term: Fall 2008

Course: MKTG 860, Section 1 Strategic Marketing

Responses: 13 out of 24 (54.2%)
Surveys filled out: 13


Question Statistics
The instructor defined the course objectives, learning activities, requirements and grading policies clearly in the syllabus.
1: Strongly Agree - 5: Strongly Disagree 		Mean 1.308
The course was organized in a way that helped my learning.
1: Strongly Agree - 5: Strongly Disagree 		Mean 1.692
The instructor created experiences that stimulated my learning.
1: Strongly Agree - 5: Strongly Disagree 		Mean 1.615
The instructor provided helpful and timely feedback on my performance and progress throughout the semester.
1: Strongly Agree - 5: Strongly Disagree 		Mean 1.692
The instructor was open to a variety of points of view.
1: Strongly Agree - 5: Strongly Disagree 		Mean 1.692
When I consider the contribution to my learning, this instructor's teaching was:
1: Highly Effective - 5: Ineffective 		Mean 1.615
My overall evaluation of this instructor
1: Excellent - 2: Good - 3: Average - 4: Substandard - 5: Poor 		Mean 1.615

The most effective attributes (characteristics) of the instructor's teaching were:
Able to grasp lessons and ideas from anectdotes
In class case studies and real life examples.
working experience, his emphasis on projects helped me as real -time knowledge and experience is far more useful than course study
The open forum for class discussion.
He teaches by students' curiosity.
the use of examples to illustrate concepts
The professor is open to all ideas, and will give valuable comments on the ideas.
His ability to incorporate relavent and timely examples of current events and tie them into the coursework. Also, actively engaging the classroom towards thoughtful discussions. The framework for this course allowed me to build constructive relationships with my classmates. The guest speakers and class visit with IDEO greatly enhanced this particular course. I would highly recommend students take Prof. Sengupta's 860 class.
Very passionate about "Marketing" subject.
He is a very knowledgable professor, learn a lot from his own experiences.

Those attributes of this instructor's teaching which I think should be improved are:
None.
teaching the course in a more deatiled manner
Elaborating on debate points provided by the class and why they are right/wrong per the individuals thought process in relationship to theory and/or professor experience.
A little bit open mined will help him to be an excellent teacher.
I wouldn't ask for anything different. I have previously taken this course as an undergraduate business student and have left with a completely different impression of marketing and its applications in business. I am a better student and professional for having taken this course.
Please be a little lenient in grading.
More open to different point of view.

The course could be improved by:
-NA-
more guest speakers and more feild trips
Have more activities that we can really practice from them.
a more structured lecture system.
The professor could analyze more real world case in class. It might be helpful.
If I had to name one thing, I would say being a bit more clear on the structure of the Marketing Plan. There were differing viewpoints of how the marketing plan should be put together and it would be confusing at some times.