Course Evaluation

Term: Fall 2007

Course: MKTG 860, Section 1
Strategic Marketing

Responses: 26 out of 34 (76.5%)
Surveys filled out: 26


Question Statistics
The instructor defined the course objectives, learning activities, requirements and grading policies clearly in the syllabus.
1: Strongly Agree - 5: Strongly Disagree 		Mean 1.308
The course was organized in a way that helped my learning.
1: Strongly Agree - 5: Strongly Disagree 		Mean 1.731
The instructor created experiences that stimulated my learning.
1: Strongly Agree - 5: Strongly Disagree 		Mean 1.385
The instructor provided helpful and timely feedback on my performance and progress throughout the semester.
1: Strongly Agree - 5: Strongly Disagree 		Mean 1.731
The instructor was open to a variety of points of view.
1: Strongly Agree - 5: Strongly Disagree 		Mean 1.808
When I consider the contribution to my learning, this instructor's teaching was:
1: Highly Effective - 5: Ineffective 		Mean 1.654
My overall evaluation of this instructor
1: Excellent - 2: Good - 3: Average - 4: Substandard - 5: Poor 		Mean 1.500

The most effective attributes (characteristics) of the instructor's teaching were:
the articles Professor provided, really helpful!!
Conciseness and general knowledge about any topic that was brought up in class by students.
Knowledgeable
Teaching us strategies by using real companies as examples. Videos help understand the concepts and why companies use them
He is very clear on what is expected. He is friendly and very engaging. He holds very consistant office hours and is accomodating to individual questions and discussion.
The Instructor shares his working experience and knowledge in marketing clearly
final project, class discussions on current events
The articles that we read were really good, the I liked the interactive style of teaching where everybody could talk. Discussing the news of the day were really instructive
The articles he had selected for the course encouraged discussion and greatly facilitated the learning.
Even though the Marketing Plan project was difficult, I have learned a lot though this exercise.
News and Current Business and Marketing updates in each class
Content of the course , proactive
he is knowlegeable in the field.
straight foward, give real life example
discussing current errands and happenings in the business world
stimulating communication and information sharing through iLearn
Knowledge of the subject
Let's student share news, article according to the class.
well-organized, accepting other people's opinions.
Knowledge-He is aware about almost everything that is going in the market. I liked the first 30 mins of the lecture the most.

Those attributes of this instructor's teaching which I think should be improved are:
nothing
He can't decide whether outside information is relevant to discussion or not.
Should have a better guideline or some example on how to write a good case analysis.
None, I really think that he is a great professor, I wish there were more like him.
He got sometimes too agressive during our presentations. I know that he was trying to show that the real world was like that but still it was too much.
N/A
Class Notes and Text book items
Sometimes hard to understand. Didn't explain criteria for group mini-case presentation grading.
Have some spare time for group project to discuss during the class.
create more group projects because we need this in the real life
Grading
He talks a lot about Apple.
Expects a lot from students in terms of the final project.

The course could be improved by:
adding more discussion sections
There were times when I thought that the introduction "marketing in the news" part of the class took too long and I wanted to get to the class material.
more interesting videos
N/A
having smaller number of students in the class
Using more recent cases! Periodic quizes (perhaps on iLearn) to assess understanding of material. More instruction on marketing plan projects.
have more case studies
He should have a consideration for the international students. We are new to this place. Understanding the market as well as the American writing and way of doing things are different and it takes some time.