Course Evaluation

Term: Fall 2010

Instructor: Sengupta, Sanjit: sengupta

Filtered On: MKTG 860, Section 2 Strategic Mktg

Responses: 18 out of 27 (66.7%)

Surveys filled out: 18

Question	Statistics
The instructor defined the course objectives, learning activities, requirements and grading policies clearly in the syllabus. 1: Strongly Agree - 5: Strongly Disagree	Mean	1.778
The course was organized in a way that helped my learning. 1: Strongly Agree - 5: Strongly Disagree	Mean	1.722
The instructor created experiences that stimulated my learning. 1: Strongly Agree - 5: Strongly Disagree	Mean	1.722
The instructor provided helpful and timely feedback on my performance and progress throughout the semester. 1: Strongly Agree - 5: Strongly Disagree	Mean	1.833
The instructor was open to a variety of points of view. 1: Strongly Agree - 5: Strongly Disagree	Mean	1.667
When I consider the contribution to my learning, this instructor's teaching was: 1: Highly Effective - 5: Ineffective	Mean	1.667
My overall evaluation of this instructor 1: Excellent - 2: Good - 3: Average - 4: Substandard - 5: Poor	Mean	1.444

The most effective attributes (characteristics) of the instructor's teaching were:

strong academic direction of course material and dialogue in an MBA course was refreshing. Impressive intellectual rigor applied to subject matter.

Many re-world examples, a lot of knowledge. Was able to answer most questions. Case analysis was helpful.

Variety of different learning techniques including case studies, presentations, and discussions.

Articulate; very knowledgeable of the subject material; encouraged and played an active role in engaging students; kind and friendly to students

Engaging, entertaining, open to viewpoints and ideas.

Sengupta is very knowledgeable about his subject. He is articulate, humorous and keeps the class interesting.

Lots of discussions.

His sense of humor and ability to keep the class interesting and student oriented.

Funny and knows the subject matter

He is very down to the earth teacher. He is always using true real life experience and cases to enrich my understanding of the topics and to encourage us to develop our own judgments in related professional areas.

Professor Sengupta is extremly interesting. his lectures are never boring or "dry." he brings in his experience and encourages particiaption.

Those attributes of this instructor's teaching which I think should be improved are:

not much, this instructor is outstanding

In a few instances throughout the semester some students seemed "targeted" and subsequently put on the spot for not contributing to class discussion in a manner that was not conducive to the mostly positively encouraging tactics Prof. Sengupta usually used.

He rules. If there is one thing I have to say, I wish the IDEO field trip could have been on the same night as class, but realize that's very hard to schedule. So many of us work, it's difficult to meet there at odd times.

Although we created a marketing plan, which I found beneficial, there wasnt much direction in how to go about it. I found the memos that we did pretty useless. It improved my writing skills but I do not feel that I was given the ability to use marketing skills to solve the problems. We spent too much time on case studies that weren't really marketing oriented.

It's hard to have so much of your grad dependent on the work of others.

Wasn't always clear about assignment objectives.

The course could be improved by:

More feedback on the case studies on how to improve not just a grade breakdown. Also maybe past examples of good ones.

More quest speakers, or more interactive lectures rather than case groups.

less weight on the group project. Pretty intense to have a group projcet 40% of your grade with 6 team members.

Overall great class, no complaints!

.... hmmmm. Ok, I have one suggestion. Books are expensive. Like, crazy expensive. If there is anyway that the Professor could allow older editions, and let students know that before hand, it'd be really helpful for a lot of us.

More direct focus on the techniques and strategies of marketing and its application in real world situations.