Course Evaluation

Terms: Fa09 Undergraduate, Fa09 Graduate, MBA MIB Program Fall 2009

Course: MKTG 885, Section 1 Marketing High-Technology

Responses: 14 out of 16 (87.5%)
Surveys filled out: 14


Question Statistics
The instructor defined the course objectives, learning activities, requirements and grading policies clearly in the syllabus.
1: Strongly Agree - 5: Strongly Disagree
Mean 1.214
The course was organized in a way that helped my learning.
1: Strongly Agree - 5: Strongly Disagree
Mean 1.214
The instructor created experiences that stimulated my learning.
1: Strongly Agree - 5: Strongly Disagree
Mean 1.357
The instructor provided helpful and timely feedback on my performance and progress throughout the semester.
1: Strongly Agree - 5: Strongly Disagree
Mean 1.385
The instructor was open to a variety of points of view.
1: Strongly Agree - 5: Strongly Disagree
Mean 1.714
When I consider the contribution to my learning, this instructor's teaching was:
1: Highly Effective - 5: Ineffective
Mean 1.643
My overall evaluation of this instructor
1: Excellent - 2: Good - 3: Average - 4: Substandard - 5: Poor
Mean 1.357

The most effective attributes (characteristics) of the instructor's teaching were:
his knowledge in the field of marketing
He covered a lot of examples which stimulated my learning
constructive discussions
That he made us go out into the field to learn empathic design. The hands on learning was most effective.
Extremely knowedgable about marketing. Also, sincerely wanted students to learn
He was able to provide relevant examples to subject matter discussed from the book. I also like the final project because I feel that it is experience that I can use in the real world.
Organized, concise
Is enthusiastic and quite knowledgable about the material.
great information
His enthusiasm in the stubject and stories and guests in the class that added real-life examples.
wide knowledge

Those attributes of this instructor's teaching which I think should be improved are:
He should be more open to ideas
none
Some items were subjective. Professor was not open to other opinions. I felt like I stopped learning.
none
I think that the instructor should highlight sections of the chapter that he felt were important, rather than just letting students pick which sections to discuss.
At times gets bogged down following the class outline, slides to the detriment of spontaneity.
none
Maybe explain what you want a little more from us when writing papers. Do this before our first paper so we know what kind of work you are expecting.

The course could be improved by:
more quest speakers
I would have more discussion of what we covered in chapters. Class was too scattered.
n/a
I like the online forum, however I felt that a lot of students were simply posting up random links without much thought going into how they relate to the class. It would be more beneficial if the professor could somehow encourage students to comment on topics that are already posted.
Improving the minor issues noted above.
none
Making sure students read the book by adding some quizes or something so that we know who has read the material.