Major Consulting Assignments:

 

Brand Management

Philips

P E Applied Biosystems


Marketing Strategy

USA Today
zBox Company

 

Consumer Research

AT&T
Petopia.com

zBox Company

 

Sales Effectiveness

Georgia Pacific Corporation

 

Others

Several marketing strategy, brand management, or marketing research assignments with small and startup businesses

 

 

 

Executive Training

Genencor

Korea Telecom

P E Applied Biosystems

 

 

 

Lectures/Sessions

Brand Extension Strategies - Keynote speaker - San Francisco chapter of the American Marketing Association

Marketing Communications and Brand Image - Chaired session - American Marketing Association

 

 

 

 

 

         - differentiation and brand strategy in a competitive marketplace

 

        


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