| Major Consulting Assignments:
Brand Management Philips P E Applied Biosystems
USA Today
Consumer Research AT&T zBox Company
Sales Effectiveness Georgia Pacific Corporation
Others Several marketing strategy, brand management, or marketing research assignments with small and startup businesses
Executive Training Genencor Korea Telecom P E Applied Biosystems
Lectures/Sessions Brand Extension Strategies - Keynote speaker - San Francisco chapter of the American Marketing Association Marketing Communications and Brand Image - Chaired session - American Marketing Association
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- differentiation and brand strategy in a competitive marketplace