STEPS IN MOTIVATIONAL DESIGN

J.M. Keller's ARCS model
1. Obtain course information Course description and rationale
Setting and delivery system
Instructor system

2. Obtain audience information Entry level skills
Attitudes towards school or work
Attitudes towards course

3. Analyze audience Motivational profile
Root causes
Modifiable influences

4. Analyze existing materials Positive features
Deficiencies or problems
Related issues

5. List objectives and assessments Motivational design goals
Learner behaviors
Confirmation methods

6. List potential tactics Brainstorm list of tactics
Beginning, during, and end
Throughout

7. Select and design tactics Integrated tactics
Enhancement tactics
Sustaining tactics

8. Integrate with instruction Combine designs
Points of inclusion
Revisions to be made

9. Select and develop materials Select available materials
Modify to the situation
Develop new materials

10. Evaluate and revise Obtain student reactions
Determine satisfaction level
Revise if necessary