The MSBA Program in Electronic Commerce

The MSBA program provides students with an in-depth understanding of the planning, development, and management of electronic commerce applications.  Students gain a grasp of both the technical and marketing aspects of electronic commerce as well as how EC fits into overall business strategy.  Core courses in the emphasis cover:  design and development of electronic commerce Web sites, data communications and network technology, management of electronic commerce projects, and marketing concepts related to electronic commerce.  Elective courses allow students to pursue selected technical or non-technical topics in depth. 
For the MSBA program in Electronic Commerce, students must complete ten graduate-level business courses.  The program contains eight required courses and two elective courses. 

The required courses are:
  Seminar in Advanced Computing Applications for Management
  Seminar in Electronic Commerce Site Design and Management
  Seminar in Distributed Data Processing
  Seminar in Information Systems Resource Management
  Internet Marketing
  Strategic Marketing or Financial Analysis and Management or Seminar in Organizational Design and Change
  Seminar in Strategic Management
  Research Project

Elective courses include:
  Seminar in Advanced Multimedia Application Development
  Electronic Commerce Marketing Strategy
  Seminar in Advertising
  Seminar in Data Analysis
  Management Control Systems
  Overview of the Entrepreneurial Process
  New Venture Finance

The MBA Program in Electronic Commerce

The MBA program provides students with a general knowledge of business management while allowing each student to develop an understanding of selected aspects of electronic commerce.  Students may choose to emphasize technical topics related to EC, marketing aspects of EC, or combinations of these or other business areas.  Courses that students may elect to take cover the design and development of electronic commerce web sites, Internet marketing, electronic commerce project management, marketing strategy for electronic commerce, data communications, multimedia application development, and other business aspects of electronic commerce.

For the MBA program in Electronic Commerce, students must complete ten graduate-level business courses, six of which are required and cover general business topics.  Of the remaining elective courses, students must select three in electronic commerce and a fourth in any area of business. 

For complete requirements for the MSBA or MBA program refer to the San Francisco State University Bulletin or the College of Business web site:  www.sfsu.edu/~mba/welcome.htm

Faculty
The courses in the program are taught by experienced faculty in the College of Business.  Faculty have received Ph.D.s from top-rated programs such as Harvard,  Stanford, and U.C. Berkeley.  The faculty has extensive teaching and research experience, numerous publications, and significant consulting experience in electronic commerce.

Facilities
The College of Business provides complete computer facilities for course work, although each student is encouraged to have his or her own personal computer.  The College maintains a local area network (LAN) with all necessary computer hardware and software for student use.    An advanced computer laboratory in the College of Business has specialized computer hardware and software for use in certain courses of the program.  The University provides complete Internet access for all students.

Accreditation
The College of Business is fully accredited at both the undergraduate and graduate level by the International Association for Management Education (AACSB).  www.aacsb.edu
 

"San Francisco State provided me with schedule flexibility, outstanding business education, and experiences working with local companies as part of my course work.  I graduated from SFSU with an outstanding degree and the experience that has prepared me for a successful career as an executive in the information technology industry." 
   Matthew M. Pease, 
Managing Director of Microsoft Northern California Division

For More Information

For more information about the graduate business programs in Electronic Commerce or for an application for admission to the graduate program in business contact the following:

Further information can also be obtained from faculty advisors listed to the right  in the electronic commerce program.  For details of suggested electives for an electronic commerce information technology focus, contact advisors in the Business Analysis and Computing Systems (BACS) Department. For details of suggested electives for an electronic commerce marketing focus contact advisors in the Marketing Department.  For details of suggested electives in other areas, contact the respective departments.

Business Analysis/Computing Systems
Sultan Bhimjee, Ph.D.
   sbhimjee@sfsu.edu

Sam Gill, Ph.D.
   sgill@sfsu.edu

Ron Henley,  Ph.D.
   rhenley@sfsu.edu

Robert Nickerson, Ph.D.
   rnick@sfsu.edu

Marketing
Deborah Lowe, Ph.D.
   dlowe@sfsu.edu

William Perttula, Ph.D
   perttula@sfsu.edu

Sanjit Sengupta, Ph.D
   sengupta@sfsu.edu