Description:
The above image is an advertisement developed for
an advertising campaign for the designer handbag company, Dooney and
Bourke.
The following situational analysis is for the
above advertising campaign for Dooney and Bourke.
Situational Analysis available here: Situational Analysis
Description:
The above image is the logo created for
Shacoralates, a fabricated company that sells specialty
chocolates. The following is a public relations employee campaign
created to uplift moral, decrease turnover, and show company
appreciation for Shacoralates' employees.
Employee Campaign available here: Employee
Campaign
Description:
The following is a presentation developed to
propose a new service line extension for W
Hotels. The new service presented is the inclusion of a full
service salon in the San Francisco W Hotel for a trial period before
adding the new service to further W Hotels in the United States.
Line Extension Presentation available here:
New Service Presentation
Description:
The following is an analysis on the servicescape
of the San Francisco W Hotel as well as a marketing research program
proposed to evaluate the effectiveness of the XYZ Bar servicescape.
Servicescape Presentation available here:
Servicescape Presentation
Description:
The above image is a graph created for a market
trend analysis on the
fall 2005 current trend with denim in the women's contemporary
category. The report documents trends seen in different parts of
the San Francisco area as well as in national magazine publications.
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