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8. The Nightspot
To a certain extent, the public drinking place may be legitimately used
as a setting for lolling, for having no sustained focus of attention, no
form of manifest involvement.[107] However, lolling typically characterizes
the behavior of only a relatively small proportion of bar patrons. Rather,
what is more likely to occur is that those who are present in the setting
engage in a variety of activities during the course of their stay, while
drinking is treated and expected to be treated as a side involvement, subordinated
to other activities and carried on in an abstracted and inattentive way.
There were twenty-two patrons in the bar. Nine or ten of them
were clustered in groups of two and three around the bar, with one couple
talking at one of the tables. Two men were playing pool, and two others
were playing the bowling machine. One woman was teaching one of the male
patrons some dance steps at the far end of the room, and three male patrons
were playing poker dice. There were only three or four patrons who were
not immediately engaged in some form of activity with another patron, and
none of these appeared absorbed in their drinks. Rather, they would idly
sip their drink and listen to a conversation next to them for a moment
or look over at the pool players.
Most activities available in the public drinking place may
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be treated by the patrons as either a main involvement or a side involvement,
as the mood suits them.[108] For those who attend in the company of others,
as well as for those who attend alone, conversation frequently constitutes
the major focus of their interest and attention. But such conversations
may also be subordinated to other activities such as dicing, pool or bowling,
the patron's attention primarily focused on the game and the conversation
between the participants being intermittent and casual, as their participation
in the game permits. Like conversation, the ubiquitous juke box may provide
background music in which most patrons evince sporadic involvement, but
it may also provide other patrons with a main activity, allowing them to
take their drinks and their coin to the machine and pass the time carefully
deliberating on the selections to be made. Similarly, one can allocate
a major or minor part of one's interest and attention to a variety of other
devices typically found within the public drinking place, such as pinball
machines, bowling machines, pool and billiard tables, table tennis, cards,
dice, darts, chess, radios, and television sets. In some establishments
in San Francisco, even more elaborate devices may be provided for patron
involvement, such as silent movies, shooting galleries, amusement park
rides and games, and in one establishment on at least one occasion, pencils,
paints, pastels, and drawing paper.
The general character of all these forms of diversion is that they
can be attended to or not, and if attended to, can either be treated as
a major form of involvement or be subordinated to some other activity.
The Programed Production
In the nightspot, the diversion provided by the establishment has the
character of a "production," a programed course of activity that is in
some general fashion scripted, rehearsed,
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and presented to the patrons. In San Francisco there are establishments
that offer complete stage shows; others offer reviews, shows composed of
spot sketches or of comedians, singers, and dancers; and still others offer
musical presentations of a variety of types (jazz, calypso, Oriental,
Greek, banjo groups, pianos and organs, opera) and dancers (can-can dancers,
belly dancers, exotic dancers). There are establishments that provide prohibition-style raids, community singing, artists sketching nude models, and nude models painting one
another with gilt paint.[109]
Unlike the diversions made available in other types of public drinking
places, such as pinball machines, pool tables and dice boxes, the patrons'
involvement in the production is not optional. The production is offered
and expected to be taken by those witnessing it as the main focus of their
attention and the dominant form of their involvement. Marquees and posters
placed outside the establishments advertise the nature of the production
taking place within them,[110] and potential patrons may be required to pay
a cover charge or admission fee to gain entrance, implying that there is
something special to be seen inside. Whether or not a cover charge or admission
fee is required for admission, once inside, the patrons may be informed
that if they wish to witness the production they must be willing to buy
some minimum number of drinks per show, and they may be required to purchase
the necessary number of drinks even before the programed activity begins.
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We were shown to a table with another couple who had also been
waiting in line. There was a card on the small table that read, "Two drink
minimum per patron per show." When the waitress came to take our order,
she said, "You have to order two drinks each right now. That's the minimum."
The other couple seated with us accepted her edict, and other patrons seated
around said nothing to the waitress either, although some grumbled to one
another when the waitress was out of hearing distance. When she brought
our drinks, she informed us that we could stay only up to that part in
the next show where we had come in, and, when that part came, she returned
to our table saying, "You have to leave now."
Unlike other types of public drinking places, where the entrance and exit
of patrons has little or no relation to the ongoing activity, the entrance
and exit of patrons of the night-spot is typically patterned with respect
to the beginning and end of the production.
Two couples who appeared to be in their early fifties came
in a little after 8 p.m. They stood by the door looking around and finally
one of the men asked the bartender, "What time does the show start?" The
bartender answered, "Nine-fifteen." Both men looked at their watches, and
one said. "That's an hour from now- Maybe we'll come hack tomorrow night"
and they left. About half an hour later, two more middle-aged couples came
in, found that the show would start in another half-hour, and then left.
Not long after they left, three young men came in, asked when the show
started and then left. This last group came back just before 9:15.
Between 8 and 9 P.m., only fourteen patrons had come in and sat down;
between 9 and 9:30, thirty-four came in stayed
Some nightspots post outside the door the times when the production will
start, and others put barkers on the street to |
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announce when the next show begins. If there are no seats available,
or if they wish to see the show from the beginning, potential patrons may
queue up outside the door until they can enter. Those who have been present
for one show may, of course, choose to stay for the next show as well,
but for most patrons the termination of one show coincides with the end
of their stay, and the majority of nightspot patrons exit during the time
when one performance of the production has been completed and the next
is not yet begun.
Within the nightspot, the arrangement of the seating facilities typically
imposes upon the patrons a visual orientation toward the arena where the
production is to take place. In the nightspot there may be as many as ten
to fifteen times as many non-bar seats as there are bar seats (and some
may have no bar seating facilities at all). The physical arrangement of
these non-bar seating facilities is usually one in which small tables form
a series of rows or tiers, with the chairs on only one side, so that those
who are utilizing them are at all times visually oriented toward the production
arena. In some night-spots, the physical bar may be oriented entirely toward
the stage, ringing the perimeter of an elevated stage and providing a
clear view of the staged events for those seated at the physical bar as
well.
Just as the production offered by the nightspot is expected to be taken
by persons witnessing it as the main focus of their attention and the dominant
form of their involvement in the setting, so too are those present typically
there for the primary purpose of viewing it.
A young couple was seated at the small table next to us. I
asked the girl if she knew when the show was going to start. She said,
"I hope it starts soon. This is my first time here. I heard about it [the
show] from some friends who saw it. They said it was pretty good. In fact
everyone has been talking about it, so we came to see what it was like."
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Two young couples came in about 1:30 A.M. At one point,
one of the girls said to me, "I live in [a small community down the peninsula].
We came to San Francisco mainly to see some of the shows on Broadway tonight.
Have you seen any of them?" When I replied no, she went on to say, "You
really should."
Two middle-aged women came in and sat down on the chairs on the other
side of our table, which were faced toward the stage. There was no table
in
front of them, so the waitress put their drinks on our table, and the
two women paid. There was no conversation between them and they kept their
eyes focused toward the stage for the duration of the show (about fifteen
minutes), ignoring their drinks completely, even though at one time the
waitress came by and reminded them that the drinks were there. .4t the
end of the show, the two left without having touched their drinks.
one nightspot in the entertainment section of the city usually opened around
two or three o'clock in the afternoon on Sunday, although there were rarely
more than five or ten patrons present at any one time until the entertainment
began at 9 P.m. On one Sunday when I was there, there were only three or
four other patrons present until around 4 P.m., when a new band began auditioning.
Although no announcement had been made of the audition, once it began patrons
began to enter, apparently drawn by the noise of the music inside. At one
point during the audition there were about twenty-five or thirty patrons
present, but when the music ended those who were there left and few new
patrons entered.
In certain respects, the definition of the production of the nightspot
as the main activity of the setting alters the general character of activity
within the setting. While the patrons of the nightspot are customarily
no less mutually open to one another than are patrons in other public drinking
places, their opportunities for instigating encounters with unacquainted |
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Others are typically less and hence in effect their apparent openness
is less.
Characteristically, those who witness the production are witness to
it only; they constitute an audience to which the
scripted and rehearsed events are presented, As members of an audience,
the patrons of the nightspot have, as a corollary to their right to observe
the events, the obligation to express
some involvement in them and the obligation not to interfere with their
presentation.[111] Although somewhat less exacting than
other similar settings, such as the theater or the concert hall, the
proprieties of audience demeanor require even in the nightspot that those
present attend to and evince interest in the staged events.
A group of five men were ushered to a table next to the stage
just before the show began. They sat chatting and joking with one another
until the performer came on stage and began talking; then they sat watching
the events on the stage without any more verbal interaction between them.
Two other male groups (one of three and one of two patrons) as well
as two single male patrons were also shown to tables near the stage and
they also remained silent during the performance.
A couple was shown to the table we were sifting at just before the show
began. They ordered and chatted for a moment or two, and then, when the
music started, sat watching the stage. At one point an acquaintance of
theirs entered and they motioned to him. He came to the table, said hello,
and then went to sit at the bar. The two at our table remained silent until
the end of the show, when they began quietly talking until the next performance
began.
Thus encounters that in other types of public drinking places
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may create an almost constant hum of conversation are in the nightspot
regulated by the production, The conversational noise level of the nightspot
is typically subdued during the time the show is in progress, rising perceptibly
only when the breaks in the production occur. Although conversations are
carried on while the show is in progress, such conversations are usually
modulated, like more general audience demeanor, so they will neither disturb
those who are actively attending to the production nor provide insult
to those who are actively engaged in presenting the staged events. In some
cases, of course, as in the example to follow, the noise level generated
by the production of the nightspot may make it difficult if not impossible
to carry on a conversation.
Two men came in about twenty minutes before the first show
began. One of them started an encounter with a woman seated alone at the
bar next to him. They continued chatting intermittently, even after the
show began, but it was apparent that it was difficult for them to bear
each other once the performance started. They would lean their heads close
together, and occasionally one or the other would shake his head, as though
whatever was said was difficult to hear. Finally they stopped, each paying
attention to the performance on stage until the show ended, when they began
talking again.
Just as the proprieties of audience demeanor restrict the extent to which
the spectators to the production may involve themselves in sociability
within the setting, the expectation that patrons will show involvement
in and deference to the production restricts the extent to which other
activities may be engaged in. Milling is a case in point. The patrons
of the nightspot are customarily ushered to a table by an employee of the
establishment when they enter, and they typically remain there for the
duration of their stay. The movement of patrons within the establishment
is usually restricted to hasty |
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trips to the restrooms or to changing to a location offering a better
view of the production arena. Unlike other types of public drinking places,
the nightspot rarely has an unobstructed area between the physical bar
and the tables where patrons may stand and wander at liberty. Those who
do choose to stand and wander in the establishment during the course of
a performance may find themselves subject to recall by either the employees
or the other patrons or both.
A young sailor had been dancing on the stage with one of the
entertainers, as was permitted in the establishment. After the number
he wandered among the tables rather than returning directly to his seat,
to the apparent displeasure of the doorman and other patrons. He stopped
in front of one table where one of the men seated said something to him
and he went on. Twice the doorman went up to say something to him, and
eventually the sailor went to sit at the bar. After he sat down, the doorman
made a telephone call and a few minutes later two members of the Shore
Patrol
came in. The doorman indicated where the sailor was sitting and the
members of the Shore Patrol went over to him and spoke with him for a few
minutes. They left, leaving the sailor at the bar. The doorman watched
them go and then shrugged at some of the other patrons who had been watching
the sailor's activity.
It had been raining, and although it was a Friday night, there were
only about twenty-two or twenty-three patrons in the bar when the last
show began. One man came in alone, sat at the bar, and ordered. Then he
looked over toward the stage (which featured an artist sketching a nude
model) and said in a very loud voice, "Oh, what's this? Shit, I've got
to see this! I've got to get a front row seat!" He went up and sat
for a moment at one of the tables by the stage and then began wandering
around the room. The cocktail waitress went up to him and said, "You've got to sit down. You're
blocking the other patrons' view."
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He said he wasn't, and she replied that he was. They argued
for a moment; then he stood to one side and finally returned to a seat
at the bar.
Both the physical arrangement of the nightspot and the subordination of
patron interaction during the ongoing production reduce the probability
of contact between the unacquainted in two ways. In the first place, the
expectation that movement will be restricted during the performance and
the absence of any defined milling area for use even during the breaks
in the performance (as well as the fact that most people are either entering
or departing during such breaks) typically reduces the opportunity for
beginning an encounter with anyone other than those seated on one's immediate
right or left. Within the nightspot, then, the number of unacquainted persons
who may be in proximity to any given patron during the course of his stay
is reduced, and the number of possible contacts that may be made with
them are generally diminished in proportion. Thus, while one may still
be defined as open to contact, the number of people who are in this sense
"available" to contact within the nightspot is fewer than in other public
drinking places.
Similarly, there is little opportunity for occasioned movement as
well. In other public drinking places, even those in which there is a waitress
available to take orders and fetch drinks for those seated away from the
physical bar, patrons so situated may still see to their own orders at
the bar if they choose. Although such activity may evoke the displeasure
of the waitress, for whom such patrons are viewed as potential tips, they
will nonetheless be served by the bartender. Such is not the case in the
nightspot, where those who leave their tables to place their own orders
at the bar may find it difficult if not impossible to be served and may
well be told that they are expected to remain seated and have their drinks
brought to them.
With the exception of those who have been ushered to a |
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table which they are to share with one or more others with whom they
are unacquainted, there is little structural support provided within the
establishment to facilitate contact either with the other patrons generally
or with those in one's immediate proximity. Thus, in effect, with the
exception of those who in the absence of separate facilities have been
officially put in one another's presence, relatively few patrons act upon
the mutual openness of the others; while all those present in the nightspot
could properly be contacted by any other patron, it is most likely that
they will not be.
But even for those seated on one's immediate right or left, the probability
that overtures to sociability will be made: is also less than is generally
the case in other types of establishments. As mentioned earlier, the lateral
sealing arrangement along the physical bar in most public drinking places
tends to facilitate overtures between unacquainted patrons so arranged
by equalizing the spatial distance between groups and within groups. Unlike
the continuous surface of the physical bar, the separate tables of the
nightspot tend to induce postural "clustering" of patrons so arranged.
Thus while the rows of tables and chairs in the nightspot have the general
character of a lateral seating arrangement, with patrons and groups of
patrons seated side by side, the effective use of the facilities typically
produces a partially contra-positional. arrangement. Those seated at the
tables of the nightspot tend bodily to turn in toward the tables, and in
so doing turn away from those seated next to them. Hence the physical self
available to the adjacent neighbor in the nightspot is no longer a profile,
as in the case of those seated along the physical bar, but more of a seemingly
unapproachable back.
At the same time that the structural features of the night-spot diminish
the extent to which contact between the unacquainted will be made, the
obligation that any interaction between patrons be subordinated to the
ongoing production diminishes the extent to which instigating an encounter
is of |
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any worth. Where sociability between patrons in other public drinking
places frequently provides those present with an activity that may serve
as a dominant form of involvement for the course of their stay, such sociability
is unnecessary in the nightspot, since the production is from the outset
defined as their main focus of attention.
Thus, as the likelihood of contact between the unacquainted in nightspots
is less than the likelihood of such contact in other public drinking places,
the ranks of the nightspot patrons may be swelled with many who, as a general
rule, do not frequent other types of establishments. For those who may
feel repugnance toward a setting where they can expect to be subjected
indiscriminately to the overtures of others and where they are accorded
no rights to moral indignation in the face of such overtures, the nightspot
may provide a place where they can drink with an immunity to contact that
is similar in effect (if not similar in reason) to that which is available
to them in other public places.
The relationship of the nightspot to the street supports its more decorous
aura. Where most public drinking places present a blank facade to the
street, obscuring from public view the events within the premises, this
is often not the case with the nightspot. In many nightspots, at least
in San Francisco, the door to the establishment is left open, and in others
there is often some unobstructed portal through which those on the street
may look in upon part (and occasionally all) of the proceedings inside.
While the manifest function of the increased visibility of the nightspot
may be to entice those who are outside to come in, the latent function
is to provide at least partial assurance to potential patrons that whatever
is happening inside is no more offensive than would be the events in other
public settings. An analogous function is provided by the clustering of
potential patrons at the door. While, on the one hand, the sight of queues
of people waiting to gain entrance may be read as indicating that the production
is worthy of be- |
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ing seen, it may also be read as indicating that this is a setting
within which little social harm could come to pass.
Accordingly, the nightspots of the city take on the character of more
"respectable" settings than do other public drinking places, respectable
enough to warrant the patronage of respectable people. For example, although
comprising only about one-tenth of the public drinking places in the city,
the nightspot (almost to the exclusion of other bars) is a typical setting
among those that guided tours and books for tourists recommend to visitors
to the city as places in which to pass their evening hours. The nightspot
is virtually synonymous with what is taken to constitute the "night life"
of a city.[112]
In the same way, the nightspot is a more acceptable setting for females
and hence more suitable for dating couples. While 45 per cent of all patrons
entering all types of bars entered one nightspot during ten selected observation
periods, 52 per cent of all entering females and 71 per cent of all cross-sex
couples entered this establishment during the observation periods.[113]
The Tentative Order of Events
If the nightspot is set apart from other types of public drinking places
by virtue of the programed production that dominates the events within
the setting, it is also distinguished from other settings of programed
entertainment. While the production of the nightspot is scripted, rehearsed,
and staged, the orderly character of events is almost always tentative.
Un-
|
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like the theater or the concert hall, the nightspot, like other public
drinking places, carries within it an atmosphere of expectancy for the
unexpected, hinting at the possibility that at any moment the orderly character
of the establishment and the production within it may be broken, causing
personnel and patrons alike to "flood out" [114]--to lose control of their selves
of the moment.
Certainly one of the characteristic features of nightspot entertainment
is a general disregard of the distance between audience and performers.
Not only may the performers treat members of the audience in a particularistic
manner, but so, too, may members of the audience treat the performers and
the performance in a manner that makes the Patrons Often something other
than merely spectators. Whether or not this interchange between performers
and members of the audience is in fact a part of the events of the scripted
production, it serves to establish an occasion that is essentially looser
and less formalized than what occurs in the theater or the concert hall.
In one establishment7 for example, the female dancers during the course
of their performance would often establish collusive byplays with patrons
seated close to the edge of the stage, Sometimes these byplays seemed to
be merely acts intended to create the illusion of viable encounters, while
the patron singled out was actually made to stand as the butt of a larger
encounter between the performer and the audience as a whole; but at other
times the interaction between performer and patron would take on all of
the characteristics of a legitimate encounter, where what was being said
between them was not the business of the entire audience. In another establishment,
the performers on stage would casually carry on private conversations with
one another during the course of their performance, as though there was
no audience to be taken into
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consideration. In this establishment, on one occasion a patron with
a camera attempting to take photographs of the performers became the impromptu
focus of attention for both those on stage and those in the audience. The
entire production was halted for a few minutes while the entertainers
posed for him and the audience called out instructions. At the termination
of the episode, when the patron with the camera indicated he was finished,
the audience and performers applauded him and the events programed for
the stage began again.
When the programed production calls for participation from the audience
as a part of the staged events, this participation is not always carried
out in a regular and predictable manner. When members of the audience are
invited up on the stage to dance with the performers, they may completely
take over the arena to clown or mug to the audience or to improvise a
routine of their own that is unrelated to the scripted events. Even when
the staged events do not call for such participation, some of the spectators
may choose and be permitted to participate extemporaneously in the production,
as in the following instance:
The performance as advertised consisted of a rock-and-roll
group and one female dancer who came on at the end of the production. One
of the female patrons had requested and was permitted to get on the stage
during the second show. Then, during the intermission between the second
and third shows, another female patron who had been sitting near me at
the bar asked one of the doormen and then one of the performers if she,
too, could get on the stage and dance, which she did during the third show.
And just as the audience may become performers while the show is in progress,
so may the performers become audience during the course of the production: |
| 169 |
According to the marquee outside, the production was to be
composed of two male performers, a group of musicians, and a female dancer.
During the intermission between the first and second performance, one
of the men advertised as part of the show had been standing near the bar
talking with the bartender and a few other employees. When the second performance
began, he started to walk toward the stage and then stopped to talk to
two female patrons seated at a table. He then sat down, ordered a drink,
and remained with them for about twenty minutes, leaving the events of
the production to the other member of the team.
Not only may the production become something other than the series of scripted
events programed to take place, but the treatment accorded the patrons
may become something other than that usually expected in other public settings.
As one bartender said,
The kids who work in these places really enjoy it. It's not
just that the money's good, but they really get a kick out of turning the
patrons on. They [the patrons] come to see a good time. Ifs a night out
for them. So the kids that work there make it exciting. They'll bait them,
be rude to them, be sexy for them --the whole bit. They both get a kick
out of it.
Cocktail waitresses, for example, will often take the order from male patrons
with one arm resting over the patron's shoulder, or sometimes the waitresses
will rumple the patron's hair as they pass by. In one establishment where
the patrons were asked to come onto the stage to dance, the performers
would often pick out one or two patrons to badger until the patrons either
complied or completely flooded out in embarrassment. in another establishment,
as couples were shown up a short flight of steps from one part of the bar
to another, the doorman would routinely shine his flashlight on the female
patron's |
| 170 |
buttocks as she went up the steps, much to the delight of the employees
and other patrons in the area behind the steps.
The reverse holds true as well. Just as the performers may bait the
patrons in the setting, the patrons may bait the performers, calling out
unsolicited questions and comments until the performers halt the scripted
performance and attend to them in a jokingly compliant manner or themselves
flood out with anger and embarrassment. Similarly, it is not uncommon for
male patrons in nightspots to reach out for and caress the waitresses in
ways in which the female employees public establishments would never be
treated.
Thus, while the programed production of the nightspot distinguishes
the setting from other types of public drinking places in one respect,
permitting it to be accorded a more decorous definition, this character
is always tentative. Not only may the production in progress be altered
to include those who are supposed to witness it or exclude those who are
supposed to take part in it, but employees and patrons alike may engage
in activities which in other settings might well constitute sanction able
breaches of their defined roles. However, unlike such breaches of their
defined roles in more serious settings, in the nightspot it is assumed
that the events will not count. |
|
[107]
See Erving Goffman, Behavior in Public Places (New York: The Free Press, 1963), P. 58.
[108]
Ibid, pp. 43-45.
[109]
For an inventory of other types of productions in other cities, see
Thomas Meehan, "Me Belly-Dancer Nightclub Boom" (Cosmopolitan,
November, 1963), pp. 71-77. Parenthetically, E. Field says of the
public drinking place in Colonial America, "No better place for the
exhibition of strange animals and other novelties could be found than
at the tavern." (The Colonial Tavern [Providence R.I.: Preston & Rounds, 1897], p. 154)
[110]
In the North Beach area of San Francisco, where the greatest concentration
of such public drinking places is found, inside many of them there is posted
a "Guide to North Beach," which lists the names and addresses of the various
establishments and the nature of the production available at each.
[111]
D. Horton and A. Strauss, "Interaction in Audience-Participation Shows," American Journal of Sociology, 62 (1957), p. 580.
[112]
See, for example, Jack Sheldon, How to Enjoy 1 to 10 Perfect Days in
San Francisco (New York: Collier Books, 1962), and Jack Wilcock, Los Angeles, San Francisco and Las Vegas on $5 and $10 a Day (New York:
Crown Publishers, Inc., 1962).
[113]
The differences in patronage of the various types of bars can be found
in Sherri Cavan, Social Interaction in Public Drinking Places
(unpublished Ph.D. dissertation, University of California, Berkeley, 1965), Appendix.
[114]
Cf. Erving Goffman, "Fun in Games" in Encounters (Indianapolis,
Ind.: The Bobbs-Merrill Company, lnc., 1961), p. 55.
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