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Marketing 869 |
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San Francisco State University Instructor: Dr. Deborah Lowe Office: BSS 344 Phone 338-2202 e mail: deblowe@earthlink.com Saturday 9:00 a.m.-12:30 Bus 218 Spring 1999 Text: Net Results: Web Marketing That Works. Rick E. Bruner. USWeb 1998. The One to One Future. Don Peppers and Martha Rogers. Currency/Doubleday 1996, Additional areas to read to stay current for marketing online Sign up for the following free readiing sources this week Industry Standard www.thestandard.com ZDnet www.ZDnet.com Anchor desk www.anchordesk.com Internet World www.internetworld.com Red Herring www.redherring.com The following ones may not be free but have guest sign ups for free Wired digital www.wired.com AdAge www.adage.com ______________________________________________________ Dr. Lowe's Internet Marketing Rules Rule One. Faster is Better Rule Two What works today, won't work tomorrow. Rule Three There are no experts. Rule Four There are no Marketing principles at this time. Rule Five Change is constant. Rule Six Internet Solutions are customized. _____________________________________________________________ This course provides the student with the knowledge of the role of on line marketing and the tools a manager can use to make on line advertising, public relations, and sales and customer relations, effective for his or her company to create a competitive advantage. It compares the new interactive marketing methods with the traditional marketing approaches and examines how to view them strategically from a marketing perspective. It examines the customer decision model and discusses how to create the new interactive customer, how to track them, how to market to them, and how to hold their loyalty. It will cover basic concepts of HTML programming and how to use Netscape Navigator. It will examine the use of programs that create Web Sites. Exploring and analyzing current marketing methods on line to create a marketing plan to implement on line methods to give a company a competitive advantage. Exploring on the Web will be required either in a lab or with a personal computer. Both group and individual projects will be required. _____________________________________________________________ Sat Jan 30 Orientation. Microsoft Publisher demonstration Things to do for the next class Individual things to do 1. Take home Web Design Lab Assignment: visit sites, bring back graphic. Due next class. Lab at end of syllabus. 2. Download plug ins by going to Dr. Lowe's web page. Download Fireworks at www.macromedia.com. It is a free 30 day trial version. 3. Important: Bring a scanned in photo of yourself in Photoshop on disk saved as a JPEG file or a digital camera photo of yourself for the next class. The Assignment will be to create an animated gif for your individual home page using the photo. 4. Sign up for online reading sources. Think about buying your text from www.Amazon.com. Group Things to do 5. Get organized for the Web site/report Proposal for the client for your team due in two weeks 6. Class Assignment -Group Safari Marketing Web Tour . Each Team will present one of the following tours of marketing sites in the appropriate class where that topic is addressed. Today you will be assigned a tour area after you organize into groups. For description of assignment look at the last page of your syllabus MKTG 431 MKTG 432 MKTG 434 MKTG 633 |
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