r e s e a r c h



The Olfactory
Autobiography art proposal is based on three areas of research. The biological
and psychological connections between scent, emotion and memory, the technologies
involved in creating artificial scents with the power to quickly and spontaneously
fill an entire room, and investigating artists currently working with these
ideas.
The first
area of research involved reviewing the work, studies and conclusions of
researchers, Dr. Rachel Herz and Linda Buck.
Herz is
a psychologist who is particularly interested in the scent, memory, and
emotion connection. Buck is more focused on understanding how the brain
recognizes and remembers certain scents over time. She discovered that,
"memories survive because the axons of neurons that express the same receptor
always go to the same place." Their findings provided a very interesting
and scientific basis for the general understanding of the connections between
scent, emotion and memory, but for my own specific purposes, field research
was necessary to complete the proposal. I was interested in the possibility
of identifying similarities between the scents people associated with specific
words or ideas based on their gender, age, birthplace, current residence,
and ethnicity. The following table breaks down each of the eleven participants
by category.
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I presented
the participants with a questionnaire.
The results were then analyzed to determine if any conclusions could be
made
based
on their associations. The findings were not completely surprising. Due
to the rather small population of the study, it was difficult to draw very
definitive conclusions. The responses, as expected, were incredibly varied
as each participant had a unique connection with each word on the list.
There were still many similar responses to particular words that did not
seem to be based on the participant's membership to a specific category,
except that the participants are all human. The most logical way to organize
this data
seemed to be to compile it based on the popularity or uniqueness of the
responses. The following table expresses
these
results.
The second area of research involved deciding how to accomplish the installation
from a technological standpoint. The idea to
synthesize
scent was sparked by the discovery of Joel Bellenson and Dexster Smith's
work. Bellenson and Smith met at Stanford and have worked together in the
area of biotechnology since. The two created a company called DigiScents
that hoped to manufacture peripheral scent emitting devices for personal
computers that worked to create thousands of scents from natural materials.
The product, iSmell, was manufactured, but not in time for the company
to raise enough funding to actually market and sell the device. Despite
a great amount of media hype surrounding this product, it never reached
the consumer. The device creates scents by combining 128 different scented
oils which are combined to create specific smells in response to software
prompts. The scent is forced into the air by fans inside the device.
I was
left to wonder how to execute the basic principles of iSmell technology
on a larger scale in order to fill an entire space with a long cycle of
changing scents. Unfortunately, the challenges I identified regarding the
use of this technology for my purposes went unanswered as Bellenson and
Smith did not respond to my e-mail.
The third
area of research led me to scent based artist Clara Ursitti. Much like
myself, Ursitti says, "as an artist I am intrigued by
how scents
can trigger vivid visual memories." Ursitti works with scientist and perfumer,
Dr. George Dodd, to produce synthetic "scent portraits" of people, places
and events. Ursitti and Dodd are essentially trying to capture a person's
essence and then be able to re-create the smell. They imagine selling celebrity
scents and starting a pheromone based dating service. Ursitti has already
incorporated these ideas into her work. She began by organically bottling
her scent in "Eau Claire" and later approached Dodd to work on chemical
scent reproduction. They accomplish this by collecting gas borne odors
and clothing containing activated carbon that soaks up body odors that
are then analyzed in a combined gas/liquid chromatography and mass spectrometry
device
that effectively
separates molecules by size and weight, this is basically the dissection
of a scent. By knowing the molecular structure of a scent, it is easier
to simulate it at a later time.


