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| Sylvester Graham Image Source: Univ. of Florida College of Medicine |
James Caleb Jackson |
John Harvey Kellogg |
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Charles William Post
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Better Living Through Breakfast
Health Reformers and the
Birth of an American Oddity: Breakfast Cereal
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America loves breakfast cereal, but where exactly did that brightly-colored box of Cap'n Crunch sitting in your pantry come from? People have long consumed hot grain dishes for breakfast, but it was not until the health-conscious innovations of late-nineteenth-century American dietary reformers that cold, ready-to-eat products were introduced to the nation's collective breakfast table. Breakfast cereal caught on quickly, not only as a health food, but also as a highly marketable product in the emergent consumer culture of the twentieth century. This website provides a brief introduction to the lives, ideas, writings, and products of four dietary reformers who helped create the American breakfast industry. |
Click on the images below to learn more:
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| Sylvester Graham Image Source: Univ. of Florida College of Medicine |
James Caleb Jackson |
John Harvey Kellogg |
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Charles William Post
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