Light and Dark Visions:The Relationship of Cultural Theory to Art That Uses Emerging Technologies

©Stephen Wilson, San Francisco State University, 1993

Another form of this paper appeared in SIGGRAPH 92 Visual Proceedings: Art Show Catalog ©ACM, 1992

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Critical theory and cultural studies are increasingly being used to understand the function of the arts in contemporary technology- dominated, postmodern culture. This essay examines the relevance of these analyses to the work of artists who use emerging technologies. The first section reviews core concepts that are useful for understanding art/technology linkages from post-modernist, post-industrialist, and post-structuralist writers. Concepts discussed include the rejection of the modernist idea of a single dominant cultural stream, the demarginalization of diverse voices, the increasing importance of information and the impact of mediated image and representation on ideology and behavior, and the emphasis on deconstructing the language systems and meta- narratives that shape culture.

The essay then identifies several limitations in these theories that become apparent in the consideration of art that uses emergent technologies. First discussed is the divergence of world view between postmodern, deconstructive sensibilities and the essentially modernist perspectives and self-representations of researchers and technologists who believe they are working on inventing the future. Next considered is the tension between the high value the arts have traditionally placed upon real things and immediate sensual experience and the postmodern emphasis on the primacy of mediated images and signs. Finally, the essay inspects the uncertain basis for validity and justification of artistic production in a deconstructed environment in which the art world is seen as one limited discourse, and individual genius and vision are seen as illusory.

The essay suggests that some of the critical confusion about the field of art and technology derives from the variety of stances an artist can take in regard to these issues. It describes three: a practice which rejects much of this critique and seeks in a modernist sense to assimilate technological art to the mainstream art world as it was historically constituted; a deconstructionist practice which uses the skills, tools and familiarity with the technology world to critically analyze the meta-narratives of contemporary life; and a practice which seeks to enter into the heart of the inventive process to help elaborate the culture transforming possibilities of the new technologies.

Table of Contents

I Survey of Themes from Critical Theory and Cultural Studies
II Issues in Applying Cultural Theory to High Tech Art
III High Tech Artists' Stances Toward Cultural Theory
Summary: How Can the Arts be Part of a Technological Era?

Introduction: The Relationship of Critical Theory and Cultural Studies to Art that Focuses on Emerging Technologies

The impact of technology on contemporary life and culture is a vital issue in our age. Critical theory and cultural studies attempt to link the arts, literature, politics, sociology, anthropology, philosophy, and technology in an interdisciplinary search for relevant concepts and frameworks with which to understand the current world. Art practice and theory are being radically reshaped by this activity.

This hybrid world of culture/art criticism, which places great import on the impact of emerging technologies, has seemed unexpectedly uninterested in the work of artists who work with these very technologies. Similarly, the discourse in the art/technology world - and in the technical world in general - has not engaged deeply the concepts from cultural studies. This essay attempts to elucidate some reasons that might underlie this mutual lack of attention.

The essay has several objectives: first, it briefly reviews concepts and lines of inquiry from cultural theory that are useful for exploring the relationship of art and technology. Next, it uses some of these concepts as they are applied in mainstream art criticism to inspect the practice of artists working with new technologies, and identifies ways their practice challenges these theoretical formulations. It then considers a range of theoretical stances artists can assume in relation to working with new technologies. Its goals are to help artists define for themselves a theoretical stance toward their work with technology and to advance the ability of art theory and art criticism to contend with new technologies.

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I Survey of Themes from Critical Theory and Cultural Studies

This section briefly surveys some interrelated concepts and themes from critical theory and culture studies that can be applied to the consideration of relationships between art and emerging technology.

Post Industrialism

Many cultural theorists note that the contemporary era is radically different from its predecessor, the industrial era. More workers are involved with the production, organization, and distribution of information than with the production of things. We have an "information economy" in which increasingly smaller proportions of the populace generate food and artifacts. 1 Our political and cultural structures and ideologies are seen as lagging behind the realities.

Electronic Media and Other Technologies

The pervasiveness and consciousness-transforming potentials of electronic media and other technologies are seen as a critical feature of the post industrial landscape. Television, computers, telecommunications, medical, biological, and military technologies are not just isolated industries. McLuhan 2 early noted that media had impact beyond any particular message and transformed the way we saw ourselves and the world. Culture studies are most productive as they point out far-reaching implications of technology - for example, Haraway 3 on ideological impact of biological and medical technologies, Virilio 4on military technology, Foucault 5 on surveillance and law enforcement technology, and Baudrillard 6on mass media, entertainment, and advertising technologies.

Poster describes the network of socio-technological impacts on ideology and everyday life:

Some analysts recognize that the study of electronic 
communication requires more than attention to new
technologies or machines and signifies more than
progressive increases in the efficiency of symbolic
exchanges. In one such study, Carolyn Marvin argues that
the history of electronic communication "is less the
evolution of technical efficiencies in communication than a
series of arenas for negotiating issues crucial to the conduct
of social life; among them, who is inside and outside, who
may speak, who may not, and who has authority and may
be believed." She is to demonstrate, for example, that the
introduction of the telephone did more than enable people
to communicate over long distances: it threatened existing
class relations by extending the boundary of who may
speak to whom; it also altered modes of courtship and
possibilities of romance....

With this thematic she recognizes the role of cultural
and social forms in shaping new communication patterns at
the point of technological innovation, but she does not
question some of the broader, theoretical implications of
these changes. In order to discern "new events" or new
communications one must problematize the nature of
communications in modern society by retheorizing the
relation between action and language, behavior and belief,
material reality and culture. 7

Baudrillard suggests that the spread of media technologies have resulted in a mediated life situation where images take on lives of their own and most people conduct their lives based on "hyperreality". There is a bombardment of signs and an implosion of meaning . The masses respond by

reducing all articulate discourse to a single irrational 
groundless dimension in which signs lose their meaning and
subside into exhausted fascination . 8

Signs have become separated from their referents to such an extent that interactions with simulcra become the dominating experience for most people. In this dark vision

implosion announces the nullity of all opposition, the 
dissolution of history, the neutralization of difference, the erasure of
any possible figuration of alternate actuality. At the cold
superdense core of this anti finale is not absolute knowledge, but
rather the absolute dominion of digitized memory-storage banks, not
even dimly fathomable through the aqueous screens of the video
display terminals. 9

Furthermore, all claims to universal truth dissolve when one realizes the potential lack of essentiality and authenticity of messages:

It is no longer possible to maintain the old economy of truth 
and representation in a world where 'reality' is entirely constructed
through forms of mass-media feedback, where values are
determined by consumer demand (itself brought about by the
endless circulation of meanings, images, and advertising codes), and
where nothing could serve as a means of distinguishing true from
merely true-seeming (or ideological) habits of belief. 10

Later sections will describe other theories - usually not considered part of critical theory - about the impact of present and future technologies that present more optimistic prognostications.


Postmodernism is a theoretical approach that defines current cultural practice and ideology as being different than that of the "modern" era that preceded it. The term is being applied in a variety of fields, ranging from art to philosophy and politics, and the definition of "modern" may differ. This section divides the survey into postmodernism as a general philosophical approach and as it is applied to the arts.

Postmodernism (philosophical approach)

Modernism is most often defined as the period between the Enlightenment and the present. The belief in historical progress, rationalization of society, and univocal truths are seen as ideologies particular to modernity and now dysfunctional and outdated. A radical electicism, willingness to entertain and integrate diverse ideologies, and a wariness about truth claims have become part of the definition of postmodernism. Analysts note that the current era is marked by a lack of faith in the concept of progress and in the "truth" of ideologies, styles, and cultural forms. For example, life under both capitalist and Marxist systems is more appropriately characterized by multinational capitalism and media interfertilization than by ideology. Progress in science, ethics, and the arts is seen as dubious. The perspectives of third world cultures and women are seen as offering powerful alternatives to hegemonic, male, Eurocentric views. Some see the present as the end of history (in the narrow Western sense of a unitary dominant line of progress). Discourse requires "decentering", a process that acknowledges that there is no longer one dominant cultural stream.

Postmodernism (art and architecture)

Progress in art is subjected to this same critical analysis. Most often modernism is defined as roughly the period of middle 19th to middle 20th century. The canons of abstraction as articulated by the international style in architecture and the work of Clement Greenberg are seen as main line of development of modernism. The outcomes of this approach could be seen in painting, sculpture, and architecture. An intellectual base was offered by Kant, who stressed the specialized development of autonomous areas of refined practice in the fields of science, ethics and art. The most developed art was seen as that which was self-referential, which pushed its medium to the fullest, and which resisted incursions from mass culture. Greenberg's article "Modernist Painting " embodies this stance:

The arts could save themselves from this leveling down only 
by demonstrating that the kind of experience they provided was
valuable in its own right and not to be obtained from any other kind
of activity. Each art, it turned out, had to affect this demonstration
on its own account... Each art had to determine, through operations
peculiar to itself, the effects peculiar and exclusive to itself. By doing
this, each art would, to be sure, narrow its area of competence, but at
the same time it would make its possession of this area all the more
secure.. each art would be rendered "pure" and in its "purity" find
the guarantee of its standards of quality as well as its independence.
"Purity" meant self-definition. 11

What were the origins of this breach of faith in this modernist view of progress in the arts. In part, new technologies such as printing, photography, cinema made for changes in the ways art was viewed. Walter Benjamin in his article "Art in the Age of Mechanical Reproduction" 12 noted the disappearance of the "aura" of works of art. These processes bred a disregard for tradition and demystified art works. They became easily and widely available in ways that subjected them to a wider range of audiences and critical perspectives.

Postmodern arts are characterized by "pastiche", a layering and recontextualizing in which styles quote and comment on each other, a simultaneous use of traditional and contemporary styles, a willingness to use popular culture, and a resistance to making hierarchical judgments about the styles. Detractors note this electicism as casual, schizophrenic, and devoid of artistry while others see the tension between tradition and innovation as purposeful juxtaposition. 13

Structuralism, Semiotics, Post-Structuralism, and Deconstruction

Structuralism focuses on the underlying structures that explain belief and behavior in all cultures. Language is seen as one of the most significant indicators of the structures. Semiotics focuses specifically on linguistic and non linguistic sign systems - for example, the relationships between signs, signifiers, and signified. Art and images are seen as important sign systems.

Analysts such as Barthes, Lyotard, Derrida have extended this framework, and look beyond language to the ways cultural exchange shapes thought and behavior. Linguistic analysis is seen as a metaphor for a more widely applicable process. In any situation individuals are acting on the basis of many "texts", which they use for self representation and communication with others. Each individual constructs his or her reality from the conjunction of texts generated from past experience and the present situation. These texts derive from experience of gender, ethnicity, race, etc. Particular institutions, disciplines, and areas of practice can be characterized as or "discourses" that shape conceptualization and behavior.

Often these discourses are subtle. Analysis of subtexts and the functioning of discourses is an essential element of critical theory. Assumptions traditionally assumed to be innocent are seen as powerful influences upon thought. Members of dominant cultural groups are unaware that language, image representation, and other cultural forms conspire to maintain their hegemony. Their "privileged" discourses culturally dominate and marginalize other possible discourses. Similarly, some "meta-narratives" are sanctioned, marginalizing others. This type of analysis has been applied in the art world, showing the role of museums, galleries, dealers, collectors, and critics in setting the boundaries of "valid" discourse.

Deconstruction is the term referring to the unravelling and unveiling of the interplay of discourses. It has been powerfully applied by groups outside the white, male, Eurocentric hegemony to reveal cultural politics, and by theorists to analyze other areas of culture where binary representational systems define particular world views - for example Foucault's analysis of sick and well, insane and sane, criminal and law-abiding 14. Because of the importance of media, advertising and photography in negotiating cultural meanings, visual language needs to be subjected to deconstructive analysis.

Even the process of analysis itself must be subjected to deconstruction. Western analytical thought as it is usually practiced in academic, intellectual and critical communities is based on its own assumptions and discourses. It assumes a centered, authoritative voice that seems unwarranted in the postmodern world of competing world views. For example, this essay itself in its patterns of reasoning, organization, voice, and appeals to authority can be deconstructed as part of the Eurocentric academic tradition. The academic approach is not exhaustive; alternative methods must be explored. Postmodern theorists urge an attitude of playful "jouissance" that violates analytical norms and opens up new ways of presenting ideas.

The Role of the Artist and the Disappearance of the Avant- Garde

The implications for artists of these theories and analyses is profound. The vision of the artist as a creative genius who uses his or her special sensitivities to cultivate awareness of important cultural themes and to invent compelling expressions for these is deeply ingrained in the Western tradition. Artists and intellectuals have been important constituents of the avant-garde, which is seen as fulfilling the function of pointing the way toward the future.

Postmodernism suggests there is no use for an "avant-garde" since there is no single dominant cultural trend in front of which to be. The succession of avant-garde art movements was a consequence of modernism's endless search for the next step on the path of progress. Octavio Paz describes the situation.

Today ... modern art is beginning to lose its power of 
negation. For some years now its rejections have been repetitious:
rebellion has turned into procedure, criticism into rhetoric,
transgression into ceremony. Negation is no longer creative. I am
not saying that we are living the end of art: we are living the end of
the idea of modern art. 15.

The art world showed an amazing ability to appropriate, assimilate, absorb, neutralize, and commodify gestures of rebellion into the mainstream. The high art/low art distinction is being questioned. New technologies have eroded the traditional aura of the artists, and their productions must find a place in the context of greatly expanded cultural production of mass media.

Post structuralism suggests that artists, like everyone else, bring their own set of discourses to their work. Jameson suggests that the modernist, romantic notion of the great individual artist is outdated or may have never really been accurate.

The great modernisms were...predicated on the invention of 
a personal, private style, as unmistakable as your fingerprint, as
incomparable as your own body. But this means that the modernist
aesthetic is in some way organically linked to the conception of a
unique self and private identity, a unique personality and
individuality, which can be expected to generate its own unique
vision of the world and to forge its own unique, unmistakable style.

Yet today...the social theorists, the psychoanalysts, even the
linguists, not to speak of those of us who work in the area of culture
and cultural and formal change, are all exploring the notion that that
kind of individualism and personal identity is a thing of the past;
that the old individual or individualist subject is "dead" and that one
might even describe the concept of the unique individual and the
theoretical basis of individualism as ideological.

Indeed,the art world is one among many of the sets of discourses with its own blindnesses and limited conceptualizations. Truly original production is unlikely as each person is a "screen" on which various texts are received and recombined. Roland Barthes expressed this view in his article "Death of the Author"

We know now that a text is not a line of words releasing a 
single "theological" meaning (the message of the Author-God) but a
multidimensional space in which a variety of writings, none of them
original, blend and clash. The text is a tissue of quotations drawn
from the innumerable centers of culture.17.

In the contemporary era of bombardment by mediated visual and other messages, the concept of original vision is doubtful and possibly an example of hubris.

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II Issues in Applying Cultural Theory to High Tech Art

Critical theory and cultural studies are a powerful methodology. Their perspectives are being fruitfully employed in a wide array of disciplines, including anthropology, psychiatry, politics, literature, art, media studies, and philosophy. The analyses are robust, and revolutionize the understanding of things often taken for granted.

Epistemological analyses of this sort have been fruitful when applied to the art world because it is a culture industry relatively unselfconscious about the metanarratives it assumes and the limited sets of interests it has represented. In addition, art makes heavy use of images and representation and thus can benefit from awareness of the representational systems in which it participates. Finally, to fulfill its function, art needs to understand the challenges posed by features of contemporary culture such as mass media, popular culture, and new technologies.

Although these analyses are gaining widespread attention in the world of art theory and criticism, they have not yet been widely used to understand the work of artists who work with emerging technologies, despite the fact that high tech art is situated in a junction of culture and technology potentially rich for insights. The technologies explored by artists are the very ones some analysts see as key to structuring postmodern, postindustrial society. These technologies are essential components in creating the mediated vortex of free-floating significations and the implosion of meaning. They are also crucial in the creation of new cultural niches in which issues such as control, the body, and war become prominent. Many of these artists have feet in both the art world and popular culture.

Later sections will suggest that some kinds of high tech artistic practice challenge assumptions of cultural theory and thus serve as a useful source for reconsideration of these theories. As compelling as critical theory and cultural analysis are, it is essential to stop to question and inspect the claims they make.

Assumptions in the Theories and Alternative Views

How much of this analysis should one accept? Can the analytical strategies and insights be used without total acceptance of the theories? What world views and emotional tones color interpretation of the observations regarding the nature of the postmodern world and what other interpretations are possible?

Significant questions and alternative theories and interpretations have been advanced. Some germane to the issues of technological art are treated in more detail below. For example, Habermas 18 suggests that the project of modernity that was started in the Enlightenment is not exhausted, although it needs adjustment: there are still processes of increasing knowledge and empowerment that can make valid claims to universality. Also, specialized areas of discourse such as science still manifest faith in the truth claims of their operations.

The postmodern decentering and diversification of ideology and styles can be seen as an enrichment of possibilities rather than the decay of meaning. For example, Collins suggests that one response individuals can make to the diversity is to simultaneously valorize multiple centers of meaning , rather than to declare meaning dead.19. Christopher Jencks proposes that cultural productions can be "double coded" so they can be read by both specialized professional and vernacular discourses 20. Previously marginalized voices can be incorporated into a revitalized mainstream. The impact of media and new technologies may not necessarily lead to these theorists' characteristically dark visions of panoptical control, superficiality, and loose signifiers; other interpreters see an expansion of access, personal control, and enhanced life possibilities. Semiotic and deconstructive strategies for analyzing texts and discourses, and unveiling the unacknowledged cultural impact of representation and ideology, can expand the understanding of theorists and practitioners without totally undermining the operational integrity of these discourses.

Disjunctions Between Scientific World Views and Critical Theory

Many who work in science and technology still maintain faith in progress, the universality claims of their operations, and the independent status of the phenomena they work with outside of their discourse. They can point to an impressive record of ideas tested by methods of verification that approach objectivity, and to new knowledge, understanding, investigative tools and new technologies that have transformed life in almost every corner of the earth.

The enterprise of science and technology is by no means pure. Phenomena such as uncertainty and chaos theory have shaken some of its epistemological assumptions. Lyotard in The Postmodern Condition 21. notes that science's fundamental narratives of legitimization are in crisis, and that many of its statements can be described as "performative" utterances -- i.e., they express commitment to action rather than description of external realities. The sociology of science has shown that research is rarely disinterested; it is influenced by ideology and political, military, commercial, and other interests. Grants are awarded and publications approved for ideas that fall within ideologically defined discourses. Seemingly benign knowledge and technologies are perverted to ends never intended by their creators. Gender, race and nationality influence who can do science and whose opinions have weight. Post structuralist analysis has shown that the conceptualization of scientific research questions and professional communication are shaped by metanarratives, just as in other fields. Thomas Kuhn in The Structure of Scientific Revolutions 22. has shown that scientific paradigms act as metanarratives that profoundly shape theorization and research; they change slowly through a combination of ideology and experimental results. Still, it is important to note that most practitioners believe in their enterprise and do not embrace the postmodern and deconstructive self questioning typical in the humanities and social sciences 23..

In the fields of theoretical and applied sciences, there is an optimism very different from the skepticism that marks deconstructive thought. Scientists believe they can refine theory and make universally valid discoveries, and technologists believe they can create technologies that better human life and transform culture in positive ways.

The role of computers and information technologies is one area where views of cultural critics and scientists diverge. Many critical theorists emphasize the insidious nature of pervasive, smoothly functioning information technologies that control and promote superficial thought and life. For example, Constance Penley and Andrew Ross note in Technoculture that technology is so much a part of the basic structure of society that innovations are immediately co- opted by the mainstream; thus,they dismiss the liberatory fantasies of the new technologies. 24. Jonathan Crary notes the self-delusion of those who believe in positive revolutionary effects.

The charade of technological "revolution" is founded on the 
myth of the rationality and inevitability of a computer-centered
world. From all sides a postindustrial society is depicted that
renders invisible the very unworkability and disorder of present
"industrial" systems of distribution and circulation.

Most often advocacy of "alternative" uses of telecommunications
and computers goes hand in hand with a naive belief in the
neutrality of digital languages and a blindness to the immanence of
binary notation with a specific system of technocratic
domination. 25.

Negative analyses from some not usually considered critical theorists include Theodore Roszak, who in the Cult of Information 26. notes that fascination with information often works against real knowledge and deep thought, and Jerry Mander, in Absence of the Sacred 27. who describes the ways in which technology distances people from essential human experience.

Other visions see the technology not running so smoothly, but nonetheless promoting a nightmare world. For example, Crary comments that Baudrillard's analysis assumes a level of functioning that is unlikely.

What his texts exclude is any sense of breakdown, of faulty 
circuits, of systemic malfunction; or of a body that cannot be fully
colonized or pacified, of disease, and of the colossal dilapidation of
everything that claims infallibility and sleekness .28.

The movie Blade Runner is often cited as an example of this cyberpunk dystopia in which technology has helped to erode order and a sense of history. It is a place exemplifying Frederick Jameson's critical characteristics of postmodernism - pastiche (simultaneous juxtaposition and mutual quotation of styles from multiple eras) and schizophrenia (the breakdown of the referents of signifiers).

the city of Blade Runner is not the ultra modern, but the post 
modern city. It is not an orderly layout of skyscrapers and ultra
comfortable, hypermechanized interiors. Rather, it creates an
aesthetic of decay, exposing the dark side of technology, the process
of disintegration, postindustrialization, and quick wearing out. 29.

Others, however, see information technologies as democratizing access to information, humanizing labor, increasing productivity, deepening thought, building community, and generally empowering increasing numbers of people throughout the world. 30. Stuart Brand propounds some of these beliefs in his account of MIT's Media Lab, one of the preeminent new technology research centers.

Is there any reason to believe that Personal Television, 
Personal Newspaper, Conversational Desktop, access to an infinite
library of Electronic Publishing, a Vivarium of one's own and a
fiberoptic connection to a Connection Machine would encourage
Personal Renaissance?

There is. We have already seen the arrival of personal
computers make multitudes broader in their skills and interests, less
passive less traditionally role-bound. That's renaissance. We've seen
people use VCR's to stop being jerked around by the vagaries of
network scheduling, build libraries of well-loved films, and make
their own videos. We've seen satellite dishes by the quasi-legal
million employed to break the urban monopoly on full-range

Each violated what was known about audiences. No wonder.
Each made audiences into something else - less "a group of
spectators, listeners, or readers" and more a society of selectors,
changers, makers.31

John Sculley of Apple Computer describes a related vision of the technologically enabled future in the book Interactive Multimedia.

The book you are holding is a beacon illuminating an exciting 
future for American education. Technologies described in this book
will give us the ability to explore, convey, and create knowledge as
never before. Teachers and students will command a rich learning
environment that, had you described it to me when I was in school,
would have seemed entirely magical.

Imagine a classroom with a window on all the world's
knowledge. Imagine a teacher with the capability to bring to life any
image, any sound, any event. Imagine a student with the power to
visit any place on earth at any time in history. Imagine a screen that
can display in vivid color the inner workings of a cell, the births, and
deaths of stars... And then imagine that you have access to all of this
and more by exerting little more effort than simply asking that it
appear ...They are the tools of a near tomorrow and, like the printing
press, they will empower individuals, unlock worlds of knowledge,
and forge a new community of ideas

Those who work in any number of emerging technologies -robotics, artificial intelligence, simulation, telecommunications, virtual reality, materials science,nanotechnology, and biotechnology - would describe the probable implications of their work in similar terms. Conferences, trade shows, and journals burn white hot with intellectual foment, excitement, and eagerness to invent the future.

<> Do these scientists and technologists live in the same world as the culture analysts? The discordance between the world views of those who work with new technologies and culture theoreticians may be an essential issue for understanding the contemporary era. One conceptualization is that one group is wrong because it lacks information. For example, a critical theorist might note that technologists delude themselves about the amount of autonomy they have in their research, the underlying metanarratives that shape their behavior, and the ultimate cultural ramifications of technology. Or perhaps the difference is more like the proverbial cup - half full to some and half empty to others based on experience and reference culture.

Artists working with emerging technologies are often caught in this discordance, which results in some of the critical confusion concerning their work. In the 1960's CP Snow identified the "two culture problem" 33. He noted that those in the sciences and humanities were living in different worlds with different languages and norms and that the gulf was growing. It is possible that the dark interpretative tone of culture theorists stems from their experience of being acted upon by new technologies, while the optimism of scientists and technologists reflects their engagement in the processes of imagining, inventing, developing and enabling the new technologies.

Artists who work with emerging technologies face a dilemma. They stand with feet in both worlds.On one side they are invited to help create the new technologies and elaborate new cultural possibilities; on the other, they are asked to stand back and use their knowledge of the technology to critically comment on the underrepresented implications of the technology. It is no wonder that there is critical confusion in regard to the work of these artists because of the different stances they can assume. It is easy to see why the critical community might ignore or consider naive work which entertains the world views of the technologists. The section below on artist stances details different responses artists can make to this confrontation of zeitgeists.

The Status of Substantive Things and Organisms in a World Dominated by Image and Media

A basic theme explored by critical theory is the relative importance of information, codes, images and representations versus the material world. In a postindustrial, information economy most people are seen as working with mediated abstractions rather than with real things. Because of the power of computer representations, workers in many businesses don't see the real objects of their business during the work day. Telecommunication substitutions of mediated presence for physical presence highlight these trends. Baudrillard's conceptualization of a hyperreality dominated by media images and by circulating signifiers and codes increasingly disconnected from their referents speaks to the questionable status of things and organisms. Virtual reality technology, which combines visual, auditory, haptic and kinesthetic senses, promises to increase the power of representation to substitute for material experience. Some ecologists suggest that a mediated world might be good because endless production and consumption of things is suicidal. Donna Haraway's "Cyborg Manifesto" 34 points toward a future where bodies themselves might be irrelevant. The perception and meaning of even fundamental "realities" such as disease and sex are profoundly shaped by ideology and discourse.

The assessment of the decline of the importance of the material world is a critical issue for the arts and culture at large. On a basic level the diminished importance of the physical seems overstated. Birth, death, health, disease and the everyday realities of eating, moving, and sex still seem important parts of most people's experience. Many of the world's peoples still struggle to survive and spend their days struggling with the physical world Even in the developed world there is a growing uneasiness about incompleteness in even the most advanced computer simulations and representations of reality 35. Eugene S. Ferguson comments in his article "How Engineers Lose Touch":

Despite the enormous effort and money that have been 
poured into creating analytical tools to add rigor and precision to the
design of complex systems, a paradox remains. There has been a
harrowing succession of flawed designs with fatal results - the
Challenger, the Stark, the Aegis system in the Vincennes, and so on.
Those failures exude a strong scent of inexperience or hubris or both
and reflect an apparent ignorance of... the limits of stress in materials
and people under chaotic conditions. Successful design still requires
expert tacit knowledge and intuitive "feel" based on
experience. 36

Historically, the arts have spanned both the material and the representational - working with image at the same time as they celebrated the substantiality and sensuality of real things as in sculpture and architecture. As Walter Benjamin noted in "Works of Art in the Age of Mechanical Representation" technologies such as photography and cinema decreased the importance of presence and "aura".

Questions of materiality are especially critical for artists working with new technologies. The imaging, communications, and information technologies they work with are key facilitators of this mediated world. The work they do helps to explore and settle new worlds of representation. Yet, it is not inevitable that new technologies only work with representation. The technologies that manipulate physical things - for example, robotics, nanotechnology, material sciences, alternative energy research and biotechnology - have been less accessible to artists and the general public. These technologies will be increasingly important, and point toward futures where technologically mediated material things have increasing importance. Artists need not accept the inevitability of a vision in which materiality becomes unimportant.

The Difficulties of Locating a Rationale for Action in a Deconstructed Milieu

Postmodernism and deconstruction can lead to a classic double bind. If all claims to truth are invalid then why should one author's vision be privileged over any others'? If every work is a recombination of texts received from elsewhere and bounded by a limited discourse community, then why should it have meaning outside that community. If originality, genius, and avant-garde status are outdated, then what is the role of the intellectual, critic, or artist? What is the origin and justification of their need to create and what is the motivation of anyone else to listen?

Norris notes in What's Wrong with Postmodernism that some post structuralists used deconstruction in a way that was much more epistemologically radical than intended.

For Saussure, this exclusion (of referential aspects) was 
strictly a matter of methodological convenience, a heuristic device
adopted for the purpose of describing the structural economy of
language, that is, the network of relationships and differences that
exist at the level of the signifier and the signified For his followers,
conversely, it became a high point of principle, a belief - as derived
from the writing of theorists like Althusser, Barthes, and Lacan, -
that 'the real' was a construct of intralinguistic processes and
structures that allowed no access to a world outside the prison-house
of discourse. 37

He further states that the validity of a writer's arguments depends on assumptions of truth and value even though their assumptions of validity would seem to contradict their theories. He quotes Derrida explaining this need:

(writers must) invoke rules of competence, criteria of 
discussion and of consensus, good faith, lucidity, rigor, criticism and
pedagogy ...without these strictly indispensable protocols ...
deconstruction will lack all critical force. 38

Similarly, he notes that Baudrillard's writings make no sense without some claims of truth.

his work is of value in so far as it accepts - albeit against the 
grain of his express belief - that there is still a difference between
truth and falsehood, ...the way things are and the way they are
commonly just does not follow from the fact that we
are living through an age of widespread illusion and misinformation
that therefore all questions of truth drop out of the picture. 39

All artists, critics and intellectuals who entertain these critical theories must resolve these contradictions for themselves and their audiences. On what basis can artists claim that their productions deserve an audience and that their perspectives provide a view not generally available? What does it mean in the postmodern world to say that one person has a clearer vision than another?

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III High Tech Artists' Stances Toward Cultural Theory

Critical theory and cultural studies pose significant challenges to the artist. How should they conceptualize their work? What sense can they make of the art world and its relationship to the larger culture? With the growing prevalence of critical theory and postmodern analysis in art world discourse, artists can stake out their own theoretical stance; they must choose which assessments and theoretical propostions to accept or reject. Clarity is especially important for those artists who work with emerging technologies.

The sections below describe three possible stances, which emphasize different ways to respond to the critiques and to address the special challenges of new technologies: 1. Continue a modernist practice of art linked with adjustments for the contemporary era. 2. Develop a unique postmodernist art built around deconstruction at its core. 3. Develop a practice focused on elaborating the possibilities of new technology. For the sake of clarity the interrelationships are de-emphasized.

Continue Modernist Practice of Art with Modifications for the Contemporary Era

Many in the art world reject substantial portions of critical theory. They still believe in the validity and cultural usefulness of a modernist, specialized art discourse that claims universal aesthetic truth. They believe art can have an avant-garde function, that individual vision and genius are still relevant, and that artists can transcend their particular niches in cultural discourse. They hold that the art world can be reformed, without fundamental change, to assimilate previously ignored voices such as those of women, people of color, and the third world. They see the high art/low art distinction as useful. They are confident that they can appropriately negotiate the inclusion of popular culture images and media and incorporate selective insights of cultural theory without necessitating revolutionary change in the nature of art.

The work of some artists with emerging technology can be viewed as continuous with the work of artists who work with traditional media. They see themselves engaged in specialized aesthetic discourse and nurture their personal sensitivity, creativity, and vision. They aspire to be accepted by the mainstream world of museums, galleries, collectors, and critics (or for some, cinema and video). They work on concerns and in modes developed for art in the last decades such as realism, expressionism, abstraction, surrealism, conceptual work. They believe that art will continue to renew itself, find ways to appropriately connect with its host cultures and develop relevant new movements in the future. In fact they see themselves as essential to progress in art, and seek to cultivate the unique and "revolutionary" expressive capabilities of their new media and tools. They believe that the art world will ultimately incorporate even unprecedented technologies and approaches such as image processing, interactivity, algorithmic systems and virtual reality. The claim by some that these approaches so radically challenge fundamental art substructures that they cannot be assimilated will require significant critical analysis.

Critical theory, however, does suggest certain other obstacles that may be anticipated in this process of assimilation. The art world can never again be so self-righteous or naive about its cultural niche. Patterns of hegemony and participation have been unveiled. Commodification and cooptation of counter-movements are now part of the record. Artists like to believe that they can manipulate and manage their participation and independence in this world , but history suggests it is not easy. Betrold Brecht described the process in his writings even in 1934.

The lack of clarity about their situation that prevails among 
musicians, writers, and critics has immense consequences that are far
too little considered! For thinking that they are in possession of an
apparatus that in reality possesses them, they defend an apparatus
over which they no longer have any control and that is no longer, as
they still believe a means for the producers, but has become a means
against the producers.

Furthermore, it is likely that the mainstream art world will resist acceptance of new technologies, both because they are not tied to developed traditions and because certain features, such as ease of duplication, further erode a sense of aura of art works. The 100 year search by photography (and more recently by cinema and video) for acceptance into the canon are good models of what may be expected.

The connection of some of the new technologies, such as digital imaging, to popular culture raise high art / low art issues . Because they are used extensively in mass media and in the home it is hard for artists to develop styles that are not read as derivative. Also, these technologies' use in industries such as advertising, education, and science obfuscate distinctions between design and fine arts. Artists seeking to participate in traditional art world discourse with new tools must contend with these other references. They can choose, like cinema, to develop a hybrid popular high art form, or they can seek to develop uniquely appropriate aesthetics.

Deconstruction as Art Practice

Many artists who have found these theory-based analyses compelling have been attempting to develop an approach in which deconstruction itself is a main agenda. The theories provide concepts, themes, and methodologies for creating art works that examine and expose the texts, narratives, and representations that underlie contemporary life. Even more, the work can reflexively examine the processes of representation itself within art. Barthes describes the process:

It is no longer the myths which need to be unmasked (the 
doxa now takes care of that), it is the sign itself which must be
shaken; the problem is not to reveal the (latent) meaning of an
utterance, of a trait of a narrative, but to fissure the very
representation of meaning, is not to change or purify the symbols but
to challenge the symbol itself.41

Technology and its associated cultural contexts are prime candidates for theory based analysis because they are critical in creating the mediated sign systems and contexts that shape the contemporary world. In this kind of practice artists learn as much as they can about working with the technologies so that they can function as knowledgeable commentators. In one typical strategy, artists become technically proficient so they can produce works that look legitimately part of the output of that technology world while introducing discordant elements that reflect upon that technology. Thomas Lawson describes this approach as it might be used in painting, but the strategy applies in all media.

But by resorting to subterfuge, using an unsuspecting vehicle 
as camouflage, the radical artist can manipulate their viewer's faith
to dislodge his or her certainty. The intention of that artist must
therefore be to unsettle conventional thought from within, to cast
doubt on the normalized perceptions of the "natural, " by
destabilizing the means used to represent it.42

Brian Wallis in the introduction to his book Art After Postmodernism: Rethinking Representation notes that because of its focus on cultural construction, art is a uniquely suited location for critical theorizing. He also hints at the problematizing of the relationship of theory to practice:

The recognition that the critique of representation 
necessarily takes as its object those types of cultural constructions
(images, ideologies,symbols) with which art traditional deals,
suggests that art and art making might be one effective site for such
critical intervention. From this point of view, the issue is less how
art criticism can best serve art than how art can serve as a fruitful
realm for critical and theoretical activity. This gives to art criticism a
responsibility and political potential it is often denied .... Further it
shows the way to a more general critical practice which, surrounding
and playing off art, might place in broader circulation an important
body of issues and ideas.

....This new criticism would reexamine representation as a
discourse, analyzing the way it produces and enforces knowledge
(the institutions and operations which ensure its circulation), making
clear how such knowledge is legitimated, and initiating a less
exclusive and more generative means for interpreting the products
of our culture. There is no possibility of operating outside the
confinements of representation; rather...the strategy is to work
against such systems from within, to create new

The worlds revolving around digital technologies are seen as ripe for critical analysis because of their self-assurance about the rationality of their directions and their totalizing pretensions. Jonathan Crary describes the opportunities for artistic action:

We must recognize the fundamental incapacity of capitalism 
ever to rationalize the circuit between body and computer keyboard
and realize that this circuit is the site of a latent but potentially
volatile disequilibrium. The disciplinary apparatus of digital culture
poses as a self-sufficient, self-encloced structure without avenues of
escape, with no outside. Its myths of necessity, ubiquity, efficiency,
of instantaneity require dismantling: in part by disrupting the
separation of cellularity, by refusing productivist injunctions, by
introducing slow speeds and inhabiting silences.44

This kind of practice is challenging. It requires that artists become as knowledgeable as possible about the technologies in which they are interested. It requires that they acquire expertise in theory and cultural analysis, and asks that they become conversant with intellectual work in many disciplines. It asks that they perfect skills of research and analysis in addition to expression and communication.

There are problematic issues to be worked out. The line between practice and theory can become blurred. The sophistication and depth of research underlying the work of theory-based artists can be expected to be as deeply elaborated as that of academics . Language and writing become important tools for the artists. In parallel fashion the work of theoreticians can begin to resemble that of artists as they experiment with jouissance and formal experimentation in their production of texts (as a strategy for deconstructing assumptions about authorship, academia, and the nature of texts).

The grounds for action are undermined. Radical deconstruction decenters and questions the acts of authorship, criticism and art making themselves. Who is it that can purport to offer unique perspectives? From what discourses do their perspectives arise? What claim can they make to an audience? Any action in the art world can be seen as problematic given the insights of a deconstructed view of its special interests and narratives. Victor Burgin in The End of Art Theory suggests that artists and critics working on particular projects speak to specific historical conjunctions and constituencies rather than making claims to universal truth. 45

Invention and Elaboration of New Technologies and their Cultural Possibilities as Art Practice

This century is characterized by an orgy of research and invention. Knowledge is accumulating at high speed; branches of knowledge, industries, social contexts, and technologies have appeared that could not have been anticipated. These developments are affecting everything from the paraphernalia of everyday life to ontological categories. As the pace continues, predictions about future discoveries and their consequences are impossible.

Artists can establish a practice in which they participate at the core of this activity rather than as distant commentators, even while maintaining postmodern reservations about the meaning of the technological explosion. Some analysts see scientific and technological research as the central creative core of the present era. As Paul Brown suggests in his essay in the SIGGRAPH 92 Visual Proceedings, historians may ultimately see aspects of science as the main art of our era.

I believe that the art historian of the future may look back 
at this period and see that the major aesthetic inputs have come
from science and not from art....Maybe science is evolving into a new
science called art, a polymath subject once again.46

As this author has described in previous articles, "Research and Development as a Source of Ideas and Inspiration for Artists"47 and "Industrial Research Artist: a Proposal"48 artists can participate in the cycle of research,invention, and development in many ways. They can learn enough to become researchers and inventors themselves. From the time of Leonardo until recently, the merger of scientific and artistic activity was not uncommon. The claim that this unified method of functioning is impossible now because scientific or technological research requires mastery of too much specialized knowledge and access to an elaborate research infrastructure must be critically scrutinized .

Artists can function in other ways. Free from the demands of the market and the socialization of particular disciplines, they can explore and extend the principles and technologies in unanticipated ways . They can pursue lines of inquiry abandoned because they were deemed unprofitable, outside established research priorities, or strange. They can integrate disciplines and create events that expose the cultural implications, costs and possibilities of the new knowledge and technologies.

This practice does not accept the output or the conceptual frameworks of the science and technology world as givens. Rather it seeks to update the notion of the arts as a zone of integration, questioning and rebellion to serve as an independent center of technological innovation and development. This idea has precedents in earlier parts of this century . For example, Gregory Kepes in New Landscape in Art and Science described the need for artists to work in a proactive way with developing science:

Rapid expansion of knowledge and technical development 
have swept us into a world beyond our grasp; and the face of nature
is alien once again. Like the forest and mountains of medieval times,
our new environment harbors strange menacing beasts; invisible
viruses, atoms, mesons, protons, cosmic rays, supersonic waves..

The images and symbols which can truly domesticate the newly
revealed aspects of nature will be developed only if we use all our
faculties to the full -- assimilating with the scientist's brain, the
poet's heart and the painter's eyes. It is an integrated vision that we
need; but our awareness and understanding of the world and its
realities are divided into the rational -- the knowledge frozen in
words and quantities -- and the emotional -- the knowledge vested
in sensory image and feeling. Artists and poets on the one hand,
scientists and engineers on the other, appear to live in two different
worlds. Their common language, their common symbols, do not exist. 

This kind of practice demands that artists educate themselves enough to function non-superficially in the world of science and technology. It requires they be connected to both the art and technical worlds - for example, by joining the information networks of journals, research meetings, and trade shows. It asks artists to be willing to abandon traditional concerns, media and contexts if necessary. It challenges artists to develop new systems of support and access to the contexts and tools relevant to their investigations. Ironically, with success in becoming innovators, these worlds may seduce the artists to forget art agendas and to fully join the ranks of technologists and developers.

How does this kind of practice relate to the issues raised by cultural theory that were described earlier? On one hand, the willingness to go outside traditional art world definitions of problems and arenas does represent a kind of postmodern opening up of discourse. On the other hand, this practice manifests a more problematic position in regard to the more radical desconstruction . While these artists may share an interest in deconstructing the texts and narratives of the technical world, be skeptical about its self representations , be involved in elaborating the unappreciated cultural implications of the technology, and be wary of the ways research and technologies get coopted, many share an underlying openness to the possibility of science-based progress. They believe that some research, invention and development may transcend the cultural contexts in which it arises. Furthermore, they believe in a kind of avant-garde in which researchers and artists can develop genuinely new knowledge which creates new cultural meanings and possibilities rather than just circulates old signs.

Also, this practice can fail to address issues of gender and cultural hegemony raised by cultural theorists. Some artists may buy into the assertions of the science world that at its core its work is potentially universal and gender/ culture neutral instead of being an instance of the modernist domination patterns. The extent to which scientific and technological research concepts, practices and values are themselves intrinsically gender and culture bound is an open question which invites analysis by theorists and artists alike. 50

An example from just one area of technological foment will illustrate. Many electronic artists are interested in the new possibilities created by telecommunications technology and seem interested in inventing and extending the technology. Certainly, they are interested in the issues cultural theorists might raise: for example, Who controls and has access to this technology? How is it represented to consumers and to developers? What larger cultural movements is it part of? What fantasies does it tie into? Even though these topics might be substantive focuses of their work, their tone is basically optimistic about the potential meanings of these developments.

Roy Ascott, a long time pioneer in this work, illustrates this optimistic outlook in his article "Art and Education in the Telematic Culture."

But the art of our time is one of system, process, behavior, 
interaction....This is precisely the potential of telematic systems.
Rather than limiting the individual to a narrow parochial level of
exchange, computer-mediated cable and satellite links spanning the
whole planet open up a whole world community, in all its diversity,
with which we can interact....With electronic media, its flow of images
and texts, and the ubiquitous connectivity of telematic systems this
isolation and separateness must eventually disappear, and new
architectural structures and forms of cultural association will emerge.
And in this emergence we can expect to see, as we are beginning to
see, new orders of art practice, with new strategies and theories, new
forms of public accessibility, new methods of presentation and
display, new learning networks - in short, whole new cultural

Telecommunications is just one of many fields of technoscientific research that promise culture transforming possibilities. Taking advantage of unique traditions of the arts, such as valuing iconoclasm and interdisciplinary perspectives, artists can choose to be a part of the efforts to create these new technologies and fields of knowledge. Furthermore, this artistic stance calls for artist participation in other fields beyond the digital technologies that are focused on in this essay such as new biology, materials science, and space exploration.

Crossing Boundaries

The artistic stances described above outline a range of responses artists can and have taken toward emerging technologies. Real practice, of course, is not so clearly demarcated as these categories. As they go about their work artists cross over. For example, consider how this analysis might be applied to artists' work with virtual reality (VR) technology.

Many artists seem to want to work within historically recognizable artistic traditions, with virtual reality seen primarily as a new medium. They want to create highly interactive compositions that will be judged by their thematic, dramatic, visual and sound accomplishment just as traditional media have been. New aesthetic categories focused specifically on the interactivity and kinetic engagement will no doubt be developed but the social niche of VR as entertainment or art form is not that different from what already exists. The interest expressed in this technology by the entertainment industry attest to its readiness to assimilate this technology to traditional forms. And as with traditional media, independent artists are developing works based on this technology, which elaborate poetic, expressive, craft, sensual or conceptual directions likely to be ignored by commercial interests.

One direction for artists using the VR technology in a conceptual or social commentary mode might be to use it reflexively on the technology itself. For example, they might explore the origins of the technology in military simulation, the language used to promote it, or the social niches in which it is adapted. They also might use its unique potential to offer new perspectives on body or gender (for example, allowing individuals to constitute themselves to other VR travelers in any gender desired). These explorations pass over into the deconstructive, theory based practice described above.

Other artists might be interested in pushing the functioning of the technology- for example, by extending the ways it senses body motions or the way it represents worlds. Alternatively, they might work on inventing or investigating new non-commercial applications such as ways of experiencing being in two locations at once or experiencing the life of animals or inanimate objects.. This work passes over into the technology extending practice described above.

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Summary: How Can the Arts be Part of a Technological Era?

There is an acknowledged danger that technology is advancing much faster than the culture's ability to make sense of it. The arts have traditionally been a place where understanding, integration and preparation for future developments takes place. There are several competing visions of how artists can most fruitfully work with emerging technologies: treat them as new media, deconstruct their cultural implications, or participate in the processes of invention and extension.

Critical theory and cultural studies offer compelling tools for understanding some aspects of contemporary technological society. Furthermore, these theory based approaches offer powerful concepts and methodologies for practicing artists to use in responding to the realities of an electronically mediated world . However, while these approaches are useful for understanding what exists, they are problematic for envisioning what might be. Furthermore, these approaches, in their their skepticism about progress and about the possibility of innovation to transcend specific contextual discourses, are at odds with values of the researchers and inventors who believe they are working to create new cultural possibilities. Artists who work with emerging technologies are faced with the challenge of positioning themselves in these conflicting world views.*

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1Bell, Daniel.  The Coming of Post-Industrial Society.  Basic Books, 
New York, 1973
2McLuhan, Marshall. Understanding Media. McGraw Hill, New York,
3Haraway, Donna. Simians, Cyborgs & Women. Routledge, London,
4Virilio, Paul War & Cinema. Verso, London, 1989
5Foucault, Discipline & Punish. Pantheon, New York, 1977
6Baudrillard, J. Simulations. Semiotext(e), New York, 1983
7Poster, Mark. Mode of Information, Poststructuralism, and Social
Context. U of Chicago Press. Chicago, 1990. p. 5
8Baudrillard, J. "The Implosion of Meaning in the Media and the
Social of the Masses" in Kathleen Woodward (ed) Myths of
Information, Technology and Post Industrial Culture Madison, Coda
Press, 1980, p. 146 For more see Kellner, Douglas. Jean Baudrillard.
Stanford U Press, Stanford, CA, 1989
9 cited in Jonathan Crary "Eclipse of the Spectacle" in Brian Wallis
(ed). Art After Postmodernism: Rethinking Representation . New
Museum, New York, 1984 .p. 285
10 Christopher Norris. What's Wrong with Postmodernism. Johns
Hopkins Press, Baltimore, 1990. Norris depiction of Baudrillard's
position p. 166
Back to Table of contents 11 Greenberg, Clement "Modernist Painting" in Gregory Battock (ed) The New Art EP Dutton, New York,1973 p. 68 12Benjamin, Walter. "Art in the Age of Mechnanical Reproduction" Illuminations, Schocken, New York, 1966 13Huyssan, Andreas After the Great Divide: Modernism, Mass Culture, Post Modernism Inidana U Press, Bloomington,1986 14Foucault, Michel. "The Subject and Power" in B. Wallis (ed) Art After Postmodernism: Rethinking Representation . New Museum, New York, 1984 . p. 417 15 Paz, Octavio "Children of the Mire" cited Thomas Lawson. "Last Exit Painting" in Wallis, Brian (ed). Art After Postmodernism: Rethinking Representation . New Museum, New York, 1984 16Jameson, Frederick. "Postmodernism and Consumer Society" in H. Foster. Anti-Aesthetic: Essays in Post Moderrn Culture. Bay Press, Port Townsend, WA, 1983 17Barthes , Roland. "Death of the Author" in Image-MusicText, trans Stephen Heath. Hill and Wang, New York, 1977. p. 147 18Habermas, Juergen "Modernity - an Incomplete Project" in H. Foster. Anti-Aesthetic: Essays in Post Moderrn Culture. Bay Press, Port Townsend, WA, 1983 19Collins, Jim. Uncommon Cultures. Routledge, London, 1989 20Jencks, Christopher. What is Post-Modernism?. Routledge, London, 1986 Back to Table of contents 21Lyotard, Jean-Francois. The Postmodern Condition. trans. Geoff Bennington and Brian Massumi. U of Minnesota Press, Minneapolis, 1984 22Kuhn, Thomas The Structure of Scientific Revolutions U of Chicago Press, Chicago, 1970 23For more on the debate on the truth claims of science see Christopher Norris. What's Wrong with Postmodernism. Johns Hopkins Press, Baltimore, 1990 24Penny, Constance and Andrew Ross (ed). Technoculture. U of Minn Press, Minneapolis, 1991 25Crary, Jonathan. "Eclipse of the Spectacle" in Wallis, Brian (ed). Art After Postmodernism: Rethinking Representation . New Museum, New York, 1984 . p. 291 and 294 26Theordore Roszak The Cult of Information Random House, New York, 1986 27Jerry Mander Absence of the Sacred Sierra Club Books, San Francisco, 1991 28Crary,J. op. cit , p. 291 29Bruno, Giuliana. Alien Zone, Verso, 1990. p. 63 30For example, see Toffler, Alvin. The Third Wave Morrow, New York, 1980 and Naisbitt, John. Megatrends . Warner, New York, 1982 Back to Table of contents 31Brand, Stewart. Media Lab, Penguin, New York, 1987. p. 252 32 Sculley, John, "Foreward" in Sueann Ambron and Kristina Hooper (ed) Interactive Multimedia. Microsoft Press, Seattle, 1988. p. vii,ix 33Snow, C.P. The Two Cultures. Cambridge U Press, New York, 1960 34Haraway, Donna. Simians, Cyborgs & Women. Routledge, London, 1991 35See Roszak, T. op cit. and Hubert Dreyfus and S. Dreyfus Mind Over Machine. Free Press, New York, 1986 36Ferguson, Eugene. "How Engineers Lose Touch".American Heritage of Invention & Technology, vol 8 no 3 winter 93 37 Norris,Christopher. What's Wrong with Postmodernism. Johns Hopkins Press, Baltimore, 1990. p. 185 38 Ibid p. 45 39Ibid. p. 182 40Brecht, Bertold. "Epic Theatre" quoted in Walter Benjamin "Author as Producer" in B. Wallis Art After Postmodernism: Rethinking Representation . New Museum, New York, 1984 , p. 306 Back to Table of contents 41Barthes, Roland "Change the Object Itself" quoted in Craig Owens "Allegorical Impulse" in B. Wallis op.cit. , p. 235 42 Lawson , Thomas. "Last Exit: Painting" in Brian Wallis (ed). Art After Postmodernism: Rethinking Representation . New Museum, New York, 1984 .p. 162 43Wallis, Brian (ed). Art After Postmodernism: Rethinking Representation . New Museum, New York, 1984 . p. xvi 44?Crary, Jonathan "Eclipse of the Spectacle" in B. Wallis. op. cit.. p. 294 45Burgin, Victor. The End of Art Theory. Macmillan, London, 1986. p. 202 46Brown, Paul "Reality Versus Imagination" in John Grimes and Gray Long (eds.) Visual Proceedings: SIGGRAPH 92 . ACM Press, New York, 1992 47Wilson, Stephen "Research and Development as a Source of Ideas and Inspiration for Artists" Leonardo, Vol 24:no. 3 (1991) 48Wilson, Stephen "Industrial Research Artist: A Proposal" Leonardo, Vol 17:No 2 (1984) 49 Kepes, Gregory. New Landscape in Art & Science U of Chicago Press, Chicago, 1956 p. 19-20 50See Haraway, D. op. cit. and Turkle, Sherry . The Second Self. Simon & Schuster, New York, 1984 for discussions of gender and technology 51Ascott, Roy. "Art and Education in the Telematic Culture". Leonardo Electronic Art: Supplemental Issue (1988) p. 8
Back to Table of contents * The author thanks Catherine Witzling for her assistance in editing this text.