Unit Eight
Behavior in Groups
Module 1 Social Perception 85
Perception of the Stimulus Field
Order Effects
Stereotypes
Module 2Norms, Roles and Deviance 73
Norms and Values
Forms of Deviation
Subcultures
Module 3 Attitudes 83
Components of an Attitude
Functions of an Attitude
Congruity Theory
Module 4 Attitude Measurement 93
Scales
Polling Techniques
Module 5 Persusasion 103
Characteristics of a Message
Fear-Arousing Communications
Resistance to Change
Module 6 Group Processes 110
Effects of Cooperation
Imitation
Circular Reaction
April 29, 2003