THE PHEROMONE GALLERY AND NORMA McCOY
The Pheromone Gallery did quite a bit of research for a considerable amount of time before the idea of pheromone paintings could become a reality...RESEARCH 1
Our gallery teamed up with Norma McCoy; an SFSU psychology professor and member of the International Academy of Sex Research who has been studying sexuality in females for over 20 years.
With her help and expertise with pheromones we were able to create and experiment with Pheromone Art.
Pheromones are chemical substances secreted externally to cause a change in the
reproductive behavior of another person and can directly stimulate a man's sexual
behavior through olfactory sensors processing information. Either the olfactory
epithelium or the vomeronasal organ, which is located in the nose and conveys
messages to the higher cortical regions of the brain, potentially could mediate
Because of our knowledge of what pheromones were and the power they had over people we came up with the idea to put an artists scent, that is produced while he is creating his art, upon his canvas and see the effects.
In 2000 Norma did research on the affects of pheromones on Men and Women, to further explore her work follow the two links:
What is a pheromone and what does it do?
A Pheromone is a chemical signal that triggers a natural response in another member of the same species. There are alarm pheromones, food trail pheromones, sex pheromones, and many others that affect behavior or physiology.
Studies have compared men's and women's responses to hormone-like chemicals, such as androstadienone (derived from testosterone, the male sex hormone) and estratetraenol (related to estrogen, the female sex hormone). A 2001 study from Sweden used magnetic resonance imaging (MRI) to look at the hypothalamus in the brain, which influences the release of sex hormones in the body. They found that only women's hypothalamuses respond to androstadienone, and only men's respond to estratetraenol. Exactly how and why are not known. (That hasn't stopped entrepreneurial types from selling perfumes that promise to help customers attract bedmates like catnip does felines.)