The Logo...

The first two Air Jordan basketball shoes featured a "winged basketball" logo. This logo was designed by Bruce Kilgore in 1985. The Air Jordan 1 featured the "winged basketball" logo on the top outside, at approximately ankle level. The Air Jordan 2 featured the same logo, but moved it to the tongue of the shoe. 

The Jumpman logo was indroduced in 1988 after Jordan won the 1987 N.B.A. Slam Dunk Contest, which he jumped from the freethrow to regain his title. It was designed by Peter Moore.