Innovative Web Art Designers

3 web reviews by janice rumbaugh

Inflex.Org*Interactive Flash Experiments by Georg Gruber:

Inflex.Org*Interactive Flash Experiments by Georg Gruber, a young Austrian artist, won Honorable Mention at the Ars Electronica Event. The web artist gracefully explores the use of Flash in several contexts; as a result, he creates an innovative, aesthetically minimalistic, and interactive experience for his guests. The viewer is initially offered two choices with the start up page of the site: English or German text and the option to download Flash 5 (a hyperlink to macromedia exists in the source page). He also specifies the preference for the interface at 1024px * 768px or higher. Although the dimensions are too large for my monitor, I feel that the site is interesting and worth adjusting the screen image to view all areas.

After an opening intro of gliding, poetic text that introduce the artistry of Flash experimentation, Gruber offers pop-up hyperlinks: "the lab"--a collection of 3-D imagery which the viewer can alter by mouse movements, "entertainment "--a short series of simple interactive games for the viewer to play, and "portfolio"--descriptions and images of recent client projects utilizing Flash. The aesthetics of the site are minimalist in style and color choices: an expansive white background tinged with grey sketches of clouds; techno and verdana style text in medium gray; colored blocks as hyperlinks; a moving, perspectively correct floor grid; and 3-D images in gray tones. The arbitrary route of navigation reflects visitor selection, as opposed to a default navigation. Additionally, the site references another international web link www.nooflat

According to Georg Gruber in his web statement, Inflex explores utilizing Flash as an experimental design tool. In one of the "entertainment"games, the visitor paints a rectangular space with color choices by mouse clicks, and then can print out her or his painting. There are numerous relative hypertext links, and in addition to images, the visitor can fill out info for a newsletter subscription and give response to the site with email. Inflex.Org*Interactive Flash Experiments

Tired Landscapes by Michele Turre:

Tired Landscapes utilizes the qualities of virtual reality to articulate the artist's conceptually humorous and thought provoking work. As in the site by Gruber, this web design offers minimalist aesthetics, powerful use of text, and subtle background colors. With opening the art work, the viewer immediately chooses between high or low band width. I viewed Turre's piece both ways and of course preferred the wide-band version, although the upload time was about 5 minutes ( I had toast while I waited). The impact of the images and movement of text blocks was more finely orchestrated than with the smaller version. The artist offers a link to her art site and an email response section.

The site is easily navigated with the hypertext links obvious and deceptively simplistic. A rollover on each small icon image prompts an introductory title, with childlike graphic shapes of circles and triangles. With a click, the large version and story appear in the center box. The speed of the shifting text and images is a comfortable pace.

Turre incorporates the oral tradition of storytelling and journal writing into the subject of environmental commentary. Additionally, she expands on the tradition of salvage art; whereby creating a strong virtual reality with the use of Flash 5 and html. She expands on previous art forms bringing more impact to her work via the virtual space. Tired Landscapes


Google, a massive and user friendly search engine, is my technological and psychological partner in finding my navigation through the enormity of the world wide web. The search engine occupies the top rating in my viewpoint of exciting, innovative web sites. Specifically, the entry screen is clearly designed; look ups are easily typed into the top center search box; graphics are minimally constrained to the colorful tex of the google title; and additionally, the site offers a variety of look up resources besides the web, including the solicitation of viewer feed back for their newly developing technology. And finally, the most important factor is that Google is speedy and always returns appropriate site listings.

Quoting from Google's Corporate Information Web Page concerning their information structure, they state:

    The software behind Google's search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. Google uses PageRank to examine the entire link structure of the web and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first. PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms.

As a user I personally benefit from their innovative technology by being able to quickly type in the key words and always receive accurate results. The Google system is able to analyze the key words and the essence of query which encompass my entry. This search engine is integral in my continuing ability to map searches on the world wide web. Google