Google, a massive and user friendly search engine, is my technological and psychological partner in finding my navigation through the enormity of the world wide web. The search engine occupies the top rating in my viewpoint of exciting, innovative web sites. Specifically, the entry screen is clearly designed; look ups are easily typed into the top center search box; graphics are minimally constrained to the colorful tex of the google title; and additionally, the site offers a variety of look up resources besides the web, including the solicitation of viewer feed back for their newly developing technology. And finally, the most important factor is that Google is speedy and always returns appropriate site listings.
Quoting from Google's Corporate Information Web Page concerning their information structure, they state:
The software behind Google's search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. Google uses PageRank to examine the entire link structure of the web and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first. PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms.
As a user I personally benefit from their innovative technology by being able to quickly type in the key words and always receive accurate results. The Google system is able to analyze the key words and the essence of query which encompass my entry. This search engine is integral in my continuing ability to map searches on the world wide web.